National "Twelfth Five-Year" period of cultural reform and development program outline of the cultural system

(a) Constructing a public *** cultural service system. In accordance with the requirements of public welfare, basicity, equality and convenience, with the support of public *** finances, with public welfare cultural units as the backbone, and with the entire population as the service object, and with the protection of the people's basic cultural rights and interests such as watching TV, listening to the radio, reading the newspaper, appreciating public *** culture, and taking part in public *** cultural activities as the main content, the system of public *** cultural services is perfected to cover the urban and rural areas, with a reasonable structure, sound functions, practicality and high efficiency. The public **** cultural service system should be perfected, covering both urban and rural areas, with a rational structure, sound functions, practicality and efficiency. Promote cross-sectoral project cooperation, coordinate the planning and construction of grass-roots public ****cultural service facilities, and insist on equal emphasis on project construction and operation and management, so as to realize resource integration and ****building*** enjoyment. Strengthening the construction of community-based public *** cultural facilities, incorporating the construction of community cultural centers into urban and rural planning and design, and expanding investment channels. Improving public ****cultural service facilities for women, minors, the elderly and the disabled. Promoting the creation of national model districts for the public **** cultural service system. It has formulated an indicator system and performance assessment methods for public ****cultural services, clarified service standards and service norms, and strengthened evaluation and assessment.

(2) Strengthening the supply of public **** cultural products and services. Strengthen cultural centers, museums, libraries, art museums, science and technology museums, memorial halls, workers' cultural palaces, youth palaces and other public **** cultural service facilities and patriotic education demonstration bases and improve the construction of free access to the community services. Encourage other state-owned cultural units, educational institutions, etc. to carry out cultural activities for the public good, and all kinds of public **** places to facilitate mass cultural activities. Accelerate the pace of application of modern science and technology, and improve the digitization and networking of public **** cultural services. Public **** libraries, school electronic reading rooms, and community cultural centers are used as the basis for the establishment and improvement of public welfare Internet access places for minors. Encourage and support the creation and production of cultural products for ethnic minorities, increase the amount of ethnic-language translations of outstanding Chinese-language radio and film programs, publications, etc., and carry out activities to give away books, newspapers and periodicals in ethnic minority scripts. Expanding the scale of publication of reading materials for the blind, and establishing electronic reading rooms for the blind based on public **** libraries in areas where conditions are favorable. Incorporate major public ****cultural products and services and public welfare cultural activities into the recurrent expenditure budget of the public ****finance. Government procurement, project subsidies, targeted funding, loan interest subsidies, tax breaks and other policy measures are taken to encourage all kinds of cultural enterprises to participate in public **** cultural services. Encourage the state to invest in, subsidize, or own copyrighted cultural products to be used free of charge for public **** cultural services.

(3) Accelerating the integrated development of urban and rural culture. Increase the total amount of cultural services in rural areas, narrow the gap between urban and rural cultural development, focusing on rural and central and western areas, strengthening the construction of county-level cultural centers and libraries, township and township comprehensive cultural stations, and village cultural rooms, and thoroughly implementing key cultural projects benefiting the people such as broadcasting and television village-to-village, cultural information resources***sharing, rural film screening and farmhouse books, expanding coverage, eliminating blind spots, raising standards, improving services and management The Government is also working to expand the coverage, eliminate blind spots, raise standards, improve services and management. Vigorously promoting farmers' sports and fitness projects. Increase support and assistance for the construction of cultural service networks in old revolutionary, ethnic, border and poverty-stricken areas. Guiding enterprises and communities to actively carry out public welfare cultural activities for rural migrant workers, incorporating rural migrant workers into the city's public *** cultural service system as soon as possible, and endeavoring to enrich the spiritual and cultural life of rural migrant workers. Establishing a linkage mechanism to bring the countryside to the city, rationally allocating cultural resources between urban and rural areas, encouraging cities to provide cultural assistance to rural areas, and taking support for rural cultural construction as a basic indicator for the creation of civilized cities. Encourage cultural organizations to provide mobile services and outlets for rural areas, promote the media to run rural editions and rural frequency channels, and do a good job of distributing and giving away major Party newspapers and magazines at the grassroots level in rural areas. Supporting cultural enterprises to strengthen the construction of grassroots and rural cultural outlets in the form of chains, promoting the extension of movie theaters and performance theaters to cities and counties, and supporting performing arts groups to perform at the grassroots and rural areas.

(4) Extensive mass cultural activities. Taking community culture, enterprise culture, village culture and campus culture construction as a carrier, actively building a platform for public welfare cultural activities, relying on major festivals and celebrations and ethnic and folk cultural resources, organizing and carrying out cultural activities in which the masses are happy to participate and can easily take part. It also carries out in-depth reading and fitness activities for all people, and promotes activities such as the "three trips to the countryside" for culture, science, technology and health, the "four trips to the community" for science, education, culture, sports, law and health, and the "sending of joy to the grassroots" program. (c) Regularizing activities such as "sending joy to the grassroots". Supporting the establishment of cultural organizations by the masses in accordance with the law, and carefully cultivating cultural carriers and cultural styles that are rooted in the masses and serve them. Encourage cultural and art workers, students of art colleges and universities, and people from all walks of life who are enthusiastic about culture and public welfare to carry out cultural volunteer services.

Chart: Column 2 Public **** Cultural Services Construction Project (Key Cultural Benefit Projects) Xinhua News Agency reporter Cui Ying compiled (a) Building a modern cultural industry system. To build a modern cultural industry system with reasonable structure, complete categories, high technological content, creativity and competitiveness, to promote the leapfrog development of cultural industry, to make it become a new economic growth point, an important fulcrum for the strategic adjustment of economic structure, an important focus for the transformation of the mode of economic development, and to provide important support for the promotion of scientific development. Accelerate the transformation of the development mode of cultural industry, promote the transformation from rough to intensive, quality and efficiency, and enhance the overall strength and competitiveness of cultural industry. Implement a number of major projects, promote the structural adjustment of cultural industries, develop and expand traditional cultural industries such as publishing and distribution, film and television production, printing, advertising, performing arts, entertainment, exhibition, etc., and accelerate the development of new cultural industries such as cultural creativity, digital publishing, mobile multimedia, animation and games. Cultivate backbone enterprises, support small and medium-sized enterprises, and improve the system of division of labor and collaboration in the cultural industry. Encourage the mergers and reorganization of powerful cultural enterprises across regions, industries and ownerships, promote the moderate concentration of cultural resources and production factors to advantageous enterprises, and cultivate strategic investors in the field of cultural industries. Planning and construction of distinctive cultural entrepreneurship and creative parks will support the development of small and medium-sized cultural enterprises. Optimize the layout of cultural industries, give full play to the respective advantages of the eastern, central and western regions, strengthen the planning and construction of cultural industry bases, standardize the construction of a number of national cultural industry demonstration zones, develop cultural industry clusters, and raise the level of scaling up, intensification and specialization of the cultural industry. Increase support for industries with independent intellectual property rights that promote outstanding national culture, and build famous brands. Explore urban cultural resources, develop characteristic cultural industries, and build characteristic cultural cities. Give full play to the exemplary role of the national cultural center of the capital. Promote the integration and development of cultural industries with tourism, sports, information, logistics, construction and other industries, enhance the value of brands, and increase the added value and cultural content of material products and modern service industries.

(2) Forming a cultural industry pattern in which public ownership is the mainstay and multiple ownership systems*** are developed together. Cultivate a number of state-owned or state-controlled large-scale cultural enterprises or enterprise groups with strong core competitiveness, and play a leading role in the development of the industry and the prosperity of the market. Within the scope permitted by the state, guide social capital to invest in cultural industries in various forms, participate in the conversion and restructuring of state-owned operating cultural units, participate in the implementation of major cultural industry projects and the construction of cultural industry parks, and give support in terms of investment approval, credit loans, land use, tax concessions, listing and financing, bond issuance, foreign trade and application for special funds, etc., so as to create an institutional and legal environment in which the cultural industries can participate in fair competition in the market and enjoy equal protection under the law. The government will create an institutional and legal environment for fair participation in market competition and equal protection under the law. Strengthen and improve the services and management of non-publicly owned cultural enterprises, and guide them to consciously fulfill their social responsibilities. To establish a sound investment and financing system for the cultural industry, encourage and guide cultural enterprises to face the capital market for financing, and promote the docking of financial capital, social capital and cultural resources. Promote the listing and financing of cultural enterprises with mature conditions, and encourage listed companies to become bigger and stronger through mergers and acquisitions.

(3) promote cultural and scientific innovation. Give full play to the role of culture and science and technology to promote each other, in-depth implementation of science and technology-driven strategy to enhance the ability of independent innovation. Seize a number of global, strategic and major scientific and technological issues, research and development of a number of core technologies with independent intellectual property rights, key technologies, **** technology, accelerate the development of cultural equipment manufacturing industry, advanced technology to support the development of cultural equipment, software, system development and independent development, accelerate the transformation of scientific and technological innovation results to improve China's publishing, printing, media, film, television and television, performing arts, network, animation games and other areas of technology and equipment Improve the level of technology and equipment in the fields of publishing, printing, media, film and television, performing arts, network, animation and games, etc., and enhance the core competitiveness of cultural industries. Relying on national high-tech parks and national experimental zones for sustainable development, it will set up national demonstration bases for the integration of culture and science and technology, and incorporate major cultural science and technology projects into relevant national science and technology development plans and programs. Improve the cultural technology innovation system which is enterprise-oriented, market-oriented, and combines production, learning and research, cultivate a batch of cultural science and technology enterprises with distinctive features and strong innovation ability, and support the construction of strategic alliance of production, learning and research and public ****service platform. It will research and develop technical standards for the cultural industry, and accelerate the establishment of a quality management system for cultural products and services. Implement cultural digitization construction projects, transform and upgrade traditional cultural industries, and cultivate and develop new cultural industries. Support the electronic information industry to research and develop all kinds of electronic equipment, software and terminal products for content production, transmission and use to support the development of cultural industries.

(4) Expanding cultural consumption. Increase the total amount of cultural consumption and raise the level of cultural consumption. Innovate business models, expand the mass cultural consumption market, develop special cultural consumption, expand cultural service consumption, provide personalized and niche cultural products and services, and cultivate new cultural consumption growth points. To raise the level of cultural consumption at the grassroots level, guide cultural enterprises to invest in the construction of more cultural consumption venues suited to the needs of the masses, encourage the publication of books and newspapers and periodicals adapted to the purchasing power of the masses, encourage the arrangement of a certain number of low-priced performances or tickets in commercial performances and film screenings, encourage network cultural operators to develop more low-fee businesses, and where possible, provide appropriate subsidies for cultural consumption by the masses in difficulty and by rural migrant workers. Actively develop cultural tourism, promote the protection and inheritance of intangible cultural heritage combined with tourism, enhance the cultural connotation of tourism, give full play to the role of tourism as a catalyst for cultural consumption, and support the construction of key tourist areas such as Hainan.

Chart: Column 3 Cultural Digitalization Construction Project Prepared by Xinhua News Agency reporter Cui Ying (a) Cultivate cultural market players. Focusing on the establishment of a modern enterprise system, accelerate the reform of operating cultural units and cultivate qualified market players. It has completed the transformation of general state-owned arts and cultural institutions, non-current political newspapers and magazines, and news websites, expanded the reform achievements of publishing, distribution, film and television enterprises, accelerated the transformation of corporate shareholding, improved the corporate governance structure, and formed the form of organization of assets and the mode of operation and management in line with the requirements of the modern enterprise system and reflecting the characteristics of cultural enterprises. Promote state-owned cultural enterprises to actively participate in market competition and consciously assume social responsibility. Combine reform, reorganization, transformation and innovative management, combine deepening reform with restructuring and integrating resources, combine the establishment of a modern enterprise system with the promotion of the separation of government and enterprises and the transformation of government functions, give full play to the positive role of the market mechanism under the guidance of the government, and give full play to the controlling, influencing and driving forces of state-owned cultural capital.

(2) Deepen the reform of cultural institutions. In accordance with the overall requirements of the national classification to promote the reform of institutions, scientific definition of the nature and function of cultural institutions, highlighting the attributes of public welfare, strengthen the function of service, enhance the development of vitality, and comprehensively promote the reform of personnel, income distribution and social security system, clear service norms, and strengthen the performance evaluation and assessment. State-run libraries, museums, cultural centers (stations), mass art museums, art museums and other public welfare cultural institutions, to innovate the operation mechanism of public *** cultural service facilities, to explore the establishment of legal person governance structure of institutions, and to attract representative members of the community, professionals, grass-roots people to participate in the management. In-depth promotion of the reform of the distribution system of party newspapers and magazines and the reform of the separation of production and broadcasting of radio and television stations, to further improve the management and operation mechanism, and constantly expand the coverage and influence of mainstream media. The government is also promoting the entrepreneurial management of general current affairs newspapers and magazines, public-interest publishing houses, and cultural and artistic institutions representing national characteristics and standards, so as to enhance their ability to provide services to the market and the public.

(3) Improving the modern cultural market system. Accelerate the development of all kinds of cultural products and factor markets, break the market pattern of compartmentalization, regional blockade, and urban-rural separation, build a unified, open, competitive and orderly modern cultural market system, and promote the reasonable flow of cultural products and factors across the country. It focuses on the development of markets for books, newspapers and magazines, electronic audio-visual products, performances and entertainment, film and television dramas, animation and games, and further improves comprehensive trading platforms such as the China International Cultural Industries Fair. It will develop modern circulation organizations and forms of circulation such as chain management, logistics and distribution, and e-commerce, accelerate the construction of large cultural circulation enterprises and cultural product logistics bases, and build a cultural product circulation network centered on large cities, complemented by small and medium-sized cities, and connected with both urban and rural areas. Accelerate the cultivation of elemental markets for property rights, copyrights, technologies and information, run key cultural property exchanges, and standardize the trading of cultural assets and works of art. To improve the cultural brokerage agency, assessment and appraisal, investment, insurance, guarantee, auction and other intermediary service institutions, and to guide industry organizations to better perform the functions of coordination, supervision, service and rights protection.

(4) Innovation of cultural management system. Deepen the reform of the cultural administrative system, accelerate the transformation of government functions, strengthen policy regulation, market supervision, social management, public **** service functions, and promote the separation of government and enterprises, government affairs, and rationalize the relationship between the government and cultural enterprises and institutions. Improve the management system of state-owned cultural assets that combines the management of people and assets with the management of guidance, adhere to the priority of social benefits, strive to realize the unity of social and economic benefits, establish and improve the evaluation, monitoring and assessment system of state-owned cultural enterprises, strengthen the supervision of state-owned cultural assets, and ensure the preservation and appreciation of the value of state-owned assets. Explore the establishment of a management system and working mechanism adapted to the development of triple-network integration business. Improve the comprehensive administrative and law-enforcement agencies in the cultural market, and promote the improvement of the main body of comprehensive cultural administrative responsibility in cities below the sub-provincial level. It will adhere to the system of supervisors and organizers, implement the principles of whoever is in charge is responsible and territorial management, strictly implement market access and exit policies for cultural capital, cultural enterprises and cultural products, and comprehensively apply legal, administrative, economic and technological means to improve the effectiveness of management. It is also carrying out in-depth work to combat pornography and illegal publications, improve the management of the cultural market, resolutely eliminate corrupt cultural garbage that poisons people's minds, and effectively create a market order that ensures the country's cultural security. It will also strengthen statistics on cultural and related industries, improve classification standards and statistical indicators, standardize statistical methods, and enhance the scientific and comparable nature of statistical data.

Chart: Column 4 Cultural Market Construction Project. Prepared by Cui Ying, Xinhua News Agency (I) Adhere to the correct direction of creation. Adhere to the people-centered creative direction, enthusiastically eulogize the great practice of reform and opening up and socialist modernization, and vividly display the spirit of our people's vigorous and enterprising style and the brilliant performance of history-making. Cultural workers should be guided to bear in mind their sacred duty to serve the people and socialism, adhere to a correct cultural stance, take seriously and actively pursue the social effects of cultural products, promote truth, goodness and beauty, denounce falsehoods and evils, and integrate academic exploration and artistic creation into the cause of realizing the great rejuvenation of the Chinese nation. Adhere to the promotion of academic and artistic democracy, create a positive, healthy, relaxed and harmonious atmosphere, advocate the full discussion of different viewpoints and schools of thought, advocate the full development of genres, themes, forms and means, and promote the active innovation of concepts, contents, styles and genres. The spirit of innovation throughout the entire process of cultural creation and production, carry forward the outstanding cultural traditions of the nation and the revolutionary cultural traditions formed since the May Fourth Movement, learn from the beneficial results of foreign cultural innovations, and learn from all sources, so as to enhance the sense of the times and attractiveness of cultural products.

(2) To launch more outstanding literary and artistic works. Literature, theater, film, television, music, dance, art, photography, calligraphy, opera, acrobatics, as well as folk art, mass art and other fields of literature and art workers should be actively involved in eulogizing the times and the people's literary and artistic creative activities, in the social life of the material, refining the theme, with full of passion, vivid strokes, beautiful melody, touching image, to create and produce ideological and artistic We will create and produce excellent works of literature and art that are ideological, artistic, enjoyable and pleasing to the people, with great passion, vivid strokes, beautiful melodies and touching images. It will implement the strategy of high-quality works, organize the "Five Ones Project", creative projects on major revolutionary and historical themes, support projects for key literary and artistic works, and projects for the creation of outstanding children's works, encourage the creation of original and realistic works, and continue to launch literary and artistic masterpieces. It supports outstanding artistic varieties that represent national standards and have national and local characteristics, and actively develops new artistic styles. Encouragement of all cultural and artistic creations that are conducive to the cultivation of sentiment, physical and mental pleasure, education and entertainment, and resolutely resist the wind of vulgarity.

(3) to establish and improve the mechanism of cultural innovation. To establish and improve the system and mechanism conducive to cultural workers in-depth practical, in-depth life, in-depth masses, fully mobilize the enthusiasm and creativity of cultural workers, and strive to create a favorable environment conducive to cultural innovation. To establish a cultural innovation mechanism that takes cultural production units and individuals as the main body, focuses on the market-oriented development of excellent literary and artistic works, relies on a complete industrial chain and a complete value chain, and is guaranteed by copyright protection. We will keenly reflect the new fields of social practice, new changes in the subjects of expression and new requirements of the audience, actively utilize high-tech means to promote formal innovation, give birth to new varieties of literature and art, and enhance the expressive, contagious and communicative power of cultural products.

(4) Improving the evaluation system and incentive mechanism for cultural products. Adhere to follow the forward direction of advanced socialist culture and the satisfaction of the people as the highest standard for evaluating works, and unify the evaluation of the masses, the evaluation of experts and the market test to form a scientific evaluation standard. It will establish an open, fair and impartial prize evaluation mechanism, streamline the types of prizes awarded, improve the methods of evaluation, and enhance the authority and credibility of the prizes. Strengthen the theoretical construction of literature and art, cultivate a high-quality literature and art criticism team, carry out positive and healthy literature and art criticism, carry out in-depth and diversified activities such as movie, theater, book and music reviews, advocate the mainstream value orientation, guide the masses to appreciate the aesthetics, resolutely resist vulgarity, and make efforts to purify the cultural market, and strive to create a favorable environment for cultural development. Strengthening the construction of literary and art commentary positions and supporting key literary and art commentary media. Increase the promotion of outstanding cultural products, using mainstream media, public **** cultural venues and other resources, in terms of funding, channels, pages, venues, etc., for the exhibition of fine works of art screened and broadcast exhibitions to promote the mainstream values of the provision of conditions. Set up special art funds to support the collection and promotion of outstanding cultural works. Increase the protection of intellectual property rights, actively carry out copyright protection and related services, and safeguard the legitimate rights and interests of copyright holders.

Chart: Column 5: Creative and production projects for cultural excellence. Prepared by Meng Lijing, Xinhua News Agency