Is the physical store business easy to do now?

To tell the truth, physical business is difficult to do, whether in or out of shopping malls, business is either one-sided or unsustainable. Nowadays, innovation is too fast and competition is too strong. Doing brand chain has higher costs and risks and higher returns, but unprofessional people will die. Traditional industries are entering the consumer industry. This market is very big, and there are many pits. We still need to learn more, experience more, and slowly support from which line.