How to manage the wholesale market well

1 first of all, from the products of enterprises to the final consumers, where should the wholesale market be? If the wholesale market is regarded as the only means of product sales, it should be allowed to play the role of branches, distribution centers, banks and reservoirs. Therefore, enterprises should adopt the cooperative marketing mode of managing and operating branches or the traditional wholesale support mode. If the position of the wholesale market is lower than that of the dock, it is to cooperate with the wholesale market to do a good job in the dock service. If the wholesale market is only in the distribution function, it should be brought into the standardized management of the company, so that it can only play this single-minded rather than comprehensive function.

2. The premise of doing a good job in the wholesale market is to understand the role of the wholesale market in the company's product circulation;

3. The shipment quantity in the wholesale market is the most important, not just the purchase quantity. In other words, the key to doing a good job in the wholesale market is to manage the shipment, which requires understanding and managing the terminal, flow direction and offline structure of customers.

4. The distributor structure in the wholesale market is very important, and it is necessary to plan the distributor layout and network according to the sales target or other marketing targets;

5. The wholesale market is a disorderly market, and it is very important for enterprises to cooperate with each other in service, even on-site management and flow management.

6. The consortium of wholesale markets can also be tried out, which will also help to improve the wholesale market.