What is Haier's trademark?

First generation identification mark

1985, when Haier started its business, the refrigerator production technology introduced advanced technology and equipment from Liebherr, Germany, and produced the first generation of "four-star" refrigerators in Asia. At that time, the contract signed by both parties stipulated that Haier could add the address of German trademark to Qingdao, so Haier introduced "Qingdao-Liebherr" as the company trademark.

Second generation identification mark

199 1, the enterprise name was changed to Qingdao qindao Haier group company, and the product trademark was also changed to qindao Haier, which realized the unification of the enterprise name and product trademark. At the same time, the CIS concept is introduced, and a new logo with the design concept of "The Sun Rises on the Sea in Ran Ran" is introduced, and the Chinese and English combined logo of "Qingdao Haier" and "Haier Blue" is used as the special color for enterprises. This is Haier's second generation identification mark.

Third generation identification mark

1May, 993, after in-depth investigation and study, it was decided to remove the Chinese logo of the second generation logo, simplify the enterprise name directly to "Haier Group", use English Haier as the main logo, and integrate the trademark logo with the enterprise abbreviation to design English "Haier" as the logo. The new logo is more in line with international standards, with simple, steady and atmospheric design, which is widely used in products and corporate image. English "Haier" has become the main identification symbol, integrating trademark symbols and enterprise names, and transmitting information is more concise, steady, atmospheric and international.

Fourth generation identification mark

On June 26th, 2004, the well-known and beloved Haier logo in Chinese and English (Hanyu Pinyin) was also brand-new, and the Group began to use the new Haier logo composed of Chinese and English (Hanyu Pinyin). Compared with the original logo, the new logo continues the brand culture formed by Haier in the past 20 years. At the same time, the new design emphasizes the sense of the times.

Fifth generation identification mark

On July 28th, 20 13, Haier officially released its brand new image after entering the stage of network strategy at the Global Forum for Innovation. Brand-new corporate logo and slogan have been released, among which the new slogan is "Your life wisdom, my smart life".