Traditional Culture Encyclopedia - Traditional customs - Disadvantages of business alliance
Disadvantages of business alliance
1, business alliance is difficult to enter, and it has high requirements for merchants and brands. It is difficult for small businesses and brands to enter business alliances.
2. Without independent management rights, we must cooperate with department stores to carry out various activities such as discounts. No matter whether the merchants' own development strategy and financial conditions allow discount promotion, you must cooperate with all the activities held by the mall.
3. It is difficult to highlight the brand characteristics of the merchants. In order to shape the characteristics of the project, the clothing is the same, and the pavement for merchants is generally small. It is difficult for businesses to highlight their brand positioning.
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