Analysis of Internet of Things: How does the Internet of Things subvert digital marketing?

Today, our life is full of more and more benefits brought by the Internet of Things, and there is even an expanding trend. However, in the science and technology it relies on and its operation mode, digital marketing is a very important point, which requires professionals in the industry to take seriously the inevitability of Internet of Things technology, because they will not only affect consumers' behavior, but also affect the operation mode of the marketing platform. Excellent Internet of Things engineers will make great use of subversive business models to let customers know the impact of the Internet of Things and bring advantages to enterprises. So how does the Internet of Things subvert digital marketing? Let's have a look!

1, big data is coming.

With the emergence of the Internet of Things, people can get more extensive data from different contact points. From the perspective of digital marketing, this helps to deepen the understanding of customer journey. For example, marketers can see when customers start to be interested in products, and their purchase journey until they buy them.

During the whole journey, digital marketers will have the opportunity to use these data to give full play to their advantages. Because the Internet of Things technology allows marketers to see the position of customers in the purchase journey, create more contact points and realize positive customer interaction. With the increasing contact with customers, marketers will be able to find new ways to communicate with customers and establish contact with brands at an earlier stage (rather than at the time of purchase).

However, it should be noted that any use of customer data must consider privacy issues. General data protection regulations formulated by the European Union (EU)

GDPR) came into effect on May 25th, 2065438+08. These regulations set clear guidelines for organizations that store and process data on how to use customer data, and limit the amount and usage of data that digital marketers and research companies can use.

2. Market research will be strengthened.

Although data collection, processing and analysis are quite complicated at present, the Internet of Things will only make digital marketers do bigger and better market research. As mentioned above, the popularity of Internet of Things devices in the home will provide marketers with more data for analysis. The explosion of data will enable marketers to simplify processes and attract niche audiences in new ways.

Because of the connection between the Internet of Things and the cloud, marketing professionals will be able to better predict and analyze the changing needs of target customers.

3. The Internet of Things opens consumer lifestyle information.

The Internet of Things can not only obtain information released by consumers on social media and other platforms, but also obtain information about their daily lives.

Think about the Internet of Things devices that consumers use every day: coffee machines, thermostats, home automation systems and smart watches. These devices are an indispensable part of consumers' daily life, from waking up in the morning to going to bed. For digital marketers, getting data on lifestyle trends means that they can know how, when and why to use a particular product or service.

4. The search engine optimization industry will be affected.

Beth Kotz believes that people who specialize in search engine optimization will undergo major changes in their industry, in part because with the more advanced equipment, the importance of the Internet of Things has become increasingly prominent.

The Internet of Things is changing the way devices and machines deal with human language, because the questions people ask when they speak are more natural than those entered into search websites. You can try this theory yourself: the next time you ask Siri a question, you will find that when you talk to Siri, your language is more "humanized" than typing.

Such as Apple's Siri, Amazon and Google's Alexa.

AI technologies such as Home are used more and more frequently, which means that "search engines try to understand users' intentions instead of relying on keywords". Web pages are no longer ranked only by keywords, but by the natural language contained in the content. For marketers, this shift from keyword-based search engine optimization to intention-based search engine optimization will be a major aspect in the field of Internet of Things.

Use the internet of things in an ethical way

As an expert in the digital marketing industry, consumer privacy is very important to you, especially when we enter an era of rapid growth of consumer data. Although many consumers actively respond to customize products or sales channels according to their unique preferences and needs, they also attach importance to online and offline privacy.

The main challenge that the digital marketing industry must overcome is how to develop these personalized buying experiences without being considered intrusive. In order to make your digital marketing strategy meet consumers' expectations, you must demonstrate a high degree of security and ensure that the consumer data you are analyzing is effectively protected.

Just as data collection will change with the increasing use of technology, the way marketers use these data and the way they interact with consumers must also change. Digital marketers must now begin to prepare for the major changes that the Internet of Things will inevitably bring. (IOT Source House) First of all, we can convey our trust and understanding to the target audience and establish sincere contact with their needs and expectations from today. In addition, be consistent with your consumers and regard the Internet of Things as an important opportunity to improve your digital marketing strategy.

The above is "Internet of Things Analysis: How does the Internet of Things subvert digital marketing?" I hope it will help everyone. Want to know more information, such as the prospect and application of the Internet of Things, the relationship between the Internet and the Internet, and pay attention to the continuous update of Bian Xiao.