Traditional Culture Encyclopedia - Traditional customs - What is the employment prospect of tea art major?
What is the employment prospect of tea art major?
Personnel engaged in full-time tea service in teahouses, tea rooms, hotels and other places.
Occupation grade:
There are five levels of this profession, namely: primary (national vocational qualification level 5), intermediate (national vocational qualification level 4), advanced (national vocational qualification level 3), technician (national vocational qualification level 2) and senior technician (national vocational qualification level 1).
Characteristics of professional ability:
Have strong language expression ability, certain interpersonal skills, body perception ability, keen sense of smell, color vision and taste, and certain aesthetic appreciation ability.
Industry status:
At present, there is no unified testing standard and appraiser in the tea industry that is in line with international standards. Many practitioners are unprofessional, highly mobile, lack corresponding cultural knowledge, can't tell the pros and cons of tea, and don't understand tea art. The lack of senior tea talents has increasingly become a bottleneck restricting the development of the industry.
In fact, from May, 65438 to May, 0999, the Ministry of Labor and Social Security has officially listed tea artists in the People's Republic of China (PRC) Occupational Classification Ceremony. In March of 200 1 year, the national standards for tea artists and the courses for tea artists also appeared. On June 18, tea artists from Jiangxi, Zhejiang, Tianjin and other places took part in the first professional skills examination for tea artists held in Jiangxi.
Outlook:
As the leisure lifestyle of tea lovers goes deep into people's lives, tea artists are becoming more and more popular as a new profession. Tea industry is a very professional thing. Many universities have set up tea departments. In addition, Beijing China Tea Art Association will build a training center to train tea artists and fill the gap of tea artists. At the same time, domestic tea consumption is also increasing.
Beijing Municipal Bureau of Quality and Technical Supervision recently revealed that at present, each person in Beijing consumes 1 kg of tea every year. It is understood that there are currently more than 400 teahouses in Beijing, and the number of teahouses in northern cities such as Beijing, Tianjin, Jinan and Shenyang is still growing at an annual rate of about 20%. The tea industry has great potential for sustainable development, and as a new profession, there is still a great demand space for tea artists.
A senior tea artist earns 3000 yuan a month.
The first training course for senior tea artists was successfully concluded in Shanghai a few days ago. Thirty-six students won the first batch of titles of "senior tea artists" in China and won unanimous praise in their respective posts. With the success of Shanghai's bid to host the 20 10 World Expo, the market gap of "senior tea artists" as the representative of high-grade cultural image is very huge.
Thirty-six senior tea artists who have just been released have long been attracted by major enterprises. Their average monthly salary is around 3000 yuan, and some foreign-related units are even higher. Among the first batch of students, 92% are women, and 78% have bachelor degree or above, including 2 graduate students, most of whom have mastered more than one foreign language. Mainly distributed in Hu Xin Pavilion, Wisteria Garden, Xuyou Teahouse and other famous teahouses, as well as foreign-funded commercial enterprises, hotels and other industries, and some of them work as teachers in schools and start their own businesses.
A satisfying occupation
Tea artist is the disseminator of tea culture, the "accelerator" of tea circulation, and a warm and tasteful profession. 1999, the Ministry of Labor officially listed "Tea Artist" as one of the occupations in People's Republic of China (PRC) Vocational Classification Ceremony 1800, and formulated the National Professional Standard for Tea Artists. Now middle and senior tea artists can be described as "hot items" in the market. All major tea enterprises, teahouses and foreign-related hotels regard people with the qualification of tea artists as an important factor for the further development of enterprises. Professional trained tea artists can often gain the trust of consumers and bring direct economic benefits to enterprises.
A qualified tea artist should be able to brew different kinds of tea according to the requirements of tea-making skills; Organize tea performances; Design various specifications of tea banquets, tea parties, etc. Its technical level is divided into three levels: primary, intermediate and advanced. The scope of work is mainly in teahouses (workshops), teahouses and tea art performance groups. "Feel tranquility from tea, pursue tranquility, enjoy the self-satisfaction brought by tea, and realize the true meaning of life", with elegant gestures, accurate brewing, vivid explanation, and pleasing teahouse design ... The talents displayed by tea artists have made tea culture widely spread.
Tea artist is a profession that needs professional knowledge and skills. Cultivating a senior tea artist depends not only on the support of the state and the strong training of the unit, but also on its own efforts and struggle. Today's tea artists are not only as simple as making a cup of tea for their guests, but also need rich knowledge of tea culture, aesthetic and artistic appreciation ability, different tea identification and brewing skills, and professional foreign language skills, becoming an important link in the tea circulation chain and becoming a veritable "doctor of tea". It is common sense in all walks of life to train tea artists, especially middle and senior tea artists.
The career prospects of middle and senior tea artists are quite broad, such as: engaging in the management and advanced technical guidance of various teahouses, teahouses, teahouses and teahouses in the tea industry; Transport students to the public relations departments of foreign-related star hotels and large enterprises in Shanghai, and be responsible for tea party planning, overall planning, foreign affairs reception and public relations planning; There are many tea culture communication companies in Shanghai engaged in foreign cultural cooperation and exchange, mainly engaged in the planning, preparation and design of festivals in this city.
Pleasant industry
Tea is the national drink of the Chinese nation, and now it has become one of the three non-alcoholic drinks popular in the world, and the king of drinks in 2 1 century. Tea-drinking hobbies are all over the world. With the continuous improvement of people's living standards, the consumption of tea in Shanghai has increased from 200 grams per capita per year before 10 to 800 grams now, and the consumption structure of tea has been continuously upgraded.
Last year, the sales of tea in the domestic market exceeded 5 billion yuan, and the "tea industry" has become a striking new industry. The per capita consumption of tea in Shanghai is much higher than the national average, and the taste of tea is growing.
According to the survey, there are 6,000 specialty tea shops in Shanghai, and there are more than 3,000 teahouses, teahouses and tea houses. Products related to tea culture are constantly infiltrating into family life, forming a beautiful social landscape. Elegant, civilized and pleasing "tea culture" has been favored by all countries in the world. Among all kinds of beverage cultures, the tea culture industry in China is gradually booming and forms an independent system. The expanding Shanghai tea consumption market has not only brought the urgent pursuit of tea artists, but also made every Chinese and foreign guest feel the profound connotation of China tea culture.
However, at present, many employees do not understand trade, tea culture, advantages and disadvantages, and brewing techniques, which affects the service quality of the industry, which is extremely disproportionate to the accelerated development of Shanghai's economy and culture. Of the 34,000 employees in the tea market in this city, only 138 have obtained primary and intermediate national vocational qualification certificates after training and examination, which is really rare. With the further standardization of the tea art market, practitioners must have professional qualifications. The whole tea industry needs more talents to join and develop.
Eye-catching training
In order to quickly fill the vacancy of senior tea artists, the Municipal Labor and Social Security Bureau started to build a "highland for senior tea artists", included the training of senior tea artists in the scope of government subsidies, and entrusted the Shanghai Tea Society to officially launch the "Training Project for Senior Tea Artists" at the end of 2002, striving to train more than1000 senior tea artists to meet the needs of Shanghai's urban development and meet the arrival of the World Expo within three years.
Shanghai Vocational Training Guidance Center entrusts Shanghai Tea Society to organize the training of tea artists at all levels and tea tasters in primary and secondary schools. Finally, the Shanghai Vocational Qualification Appraisal Center will conduct professional qualification appraisal, and those who pass the examination will receive the professional qualification certificate issued by the Ministry of Labor and Social Security. Among them, junior and intermediate tea artists and judges can accept daily registration and start classes when the quota is full. Those who pass the examination can continue to be promoted to registration.
Registration conditions: good health, regular facial features, naked eye vision above 5.0, no color blindness, no human body odor, under 35 years old, male height 1.75 meters, female height 1.65 meters, college degree or above, or graduated from high school, knowing a foreign language, including piano, chess, books, paintings and songs.
Training materials: Shanghai Junior Tea Artist Level Training Textbook compiled by Shanghai Tea Society, reference books: China Tea Culture Series compiled by Zhejiang Photography Publishing House, Tea Teaching Research Textbook compiled by Shanghai Primary and Secondary School Tea Teaching and Research Group, and Scientific Tea Drinking Art Guide compiled by Shanghai Tongji University Press.
Training subsidy: all students with Shanghai hukou and labor manual who are admitted to the advanced class after interview can enjoy the full training subsidy from the government; Who holds the "Labor Manual" and participates in the junior and intermediate classes, after passing the training examination, can enjoy the full training subsidy from the government. Other on-the-job personnel who have participated in intermediate or above training can enjoy 50% training fee subsidy after passing the training examination.
A tasteful evaluation
Through a series of training, students can keep their image natural, decent and elegant, and use international etiquette correctly; Be able to master the brewing, brewing and tasting skills of different teas and tea products, as well as the innovative ability of scientifically and reasonably preparing tea. I can communicate tea with foreign guests in foreign languages, and I am competent for the teaching and training of junior and intermediate tea art.
Assessment method: knowledge part written test, skill part practical operation. Full score in the exam 100, 60 points passed. The course consists of two parts: theoretical study and practical operation. Specialized courses are the basic knowledge of tea culture, including tea knowledge, tea selection, tea making, tea banquet design, teahouse management and so on. And new courses such as art flower arrangement, professional foreign languages, etiquette and fitness, and international public relations. The evaluation of senior tea artists adopts the way of project assessment.
Assessment items: design and display of tea seats, that is, preparation of design scheme of theme tea products, scheme display and brewing method. (1) Ability to identify tea: A group of tea samples consists of different and similar teas from different regions. Write the names of several teas according to the number of samples by looking at the appearance, tasting the tea soup and smelling the aroma within the rated time. (2) Brewing skills: According to the characteristics of different tea products, scientifically and reasonably brew a cup of tea with good soup color, rich aroma and good taste, and endow it with elegant brewing techniques; And through the foreign language exchange of tea art specialty.
Knowledge requirements: proficient in teahouse management services, including environmental and service quality requirements, master tea marketing knowledge, and have marketing planning, organization ability and related management knowledge; Familiar with the whole process of tea production, circulation and consumption, and have unique research on the history of tea culture and one aspect of it. And has a high cultural accomplishment and artistic appreciation ability.
Skills requirements: Skillfully use tea culture knowledge to organize and design various tea banquets and tea parties, and be able to organize high-standard activities to entertain guests with tea; Can identify fake tea, master the quality characteristics of new tea, old tea and tea in different seasons, and adopt appropriate methods to guide drinking. And can organize and arrange novel and unique tea performance projects that conform to tea elements.
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