Traditional Culture Encyclopedia - Traditional customs - How to treat the future development trend of Wan Wen e-commerce in China?
How to treat the future development trend of Wan Wen e-commerce in China?
In recent years, the national tide has entered a new era of 3.0. From the revival of a single time-honored brand, to the upgrading of domestic brands, and now to the all-round rise of China brand, China culture and China science and technology, China people's sense of cultural identity has been continuously enhanced, which is reflected in their enthusiastic pursuit of national culture and national science and technology. It is expected that the heat of the national tide will maintain an upward trend in the future. The products in the traditional Wan Wen market are all traditional handicrafts of China, which have distinctive cultural characteristics of China. With the arrival of the new era of national popularity, Wan Wen e-commerce industry can better enjoy the economic benefits brought by the national popularity only by breaking the pain points of industries such as difficult pricing, difficult appraisal and after-sales product quality disputes and upgrading its corporate brand.
Cross-border IP linkage to realize e-commerce product innovation in Wan Wen, China
Modern people think that traditional Wan Wen products are exclusive to the elderly, which makes Wan Wen industry still in a small circle. In the future, Wan Wen e-commerce enterprises need to integrate modern trend elements through cross-border IP linkage, innovate cultural and creative products, and break the label of "old" products. Cross-border IP linkage will help attract users from other fields to enter the Wan Wen market, inject more traffic into the market, improve social visibility and attract more potential users. Wan Wen products with modern style meet the consumption preferences of modern users, and urge users to switch from simple visits to product consumption, so as to better convert traffic into stock and further expand the e-commerce market in Wan Wen.
A new generation of consumers has become the development potential of e-commerce market in Wan Wen, China.
With the gradual entry into the workplace after 1995, the purchasing power of the new generation of consumer groups is increasing day by day, and they have begun to grow into a new force in the consumer market. Exploring the post-1990s consumer demand will enable Wan Wen e-commerce platform to gain stronger consumption potential in the future. The rise of national tide culture has created a good background for Wan Wen industry. With the increasing cultural consumption demand of the new generation, it will be the key for Wan Wen e-commerce platform to expand the market to explore the consumption hobbies and habits of the new generation.
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