How can a product be promoted?

Thanks for the invitation.

This is actually a question of product sales and marketing.

For businesses, how to bring their products to the market so that users know and accept them is what we call product marketing.

Product marketing is inseparable from advertising promotion.

Advertising promotion methods are divided into traditional advertising and Internet new media advertising.

Traditional advertising mainly includes on-site leaflets, brochures, advertising machines in apartment building elevators and other publicity methods.

There are also common advertising promotions in newspapers, magazines, and TV.

Internet new media advertising is an emerging advertising method.

It is through various new media platforms on the Internet, such as WeChat Moments, official accounts, Tencent Video, Toutiao, iQiyi Video, Douyin, etc., including news information, social media, entertainment videos, and various browsers and other channels.

Advertising position to publish merchant brand and product information.

Compared with traditional advertising, Internet new media advertising is faster, more accurate and more efficient.

Through big data, we conduct a comprehensive analysis of users' consumption habits, interests and hobbies, as well as information such as education, age, marriage, etc., and carry out precise delivery.

In other words, deliver the right product to the right person’s mobile phone in the right way at the right time.

When we turn on our mobile phones every day, we often see information about the products you need or are looking for on WeChat Moments, official accounts, Toutiao, Tencent Video and other platforms.

This is what we call the characteristics of precise promotion of new media.

Of course, there are other ways to promote products, such as website malls, small program development platforms, Baidu bidding rankings, website SEO optimization and other methods.

Of course, it is best for merchants to choose their own promotion methods based on their own brand characteristics, geographical scope, and product characteristics.

The above is just my personal opinion, I hope it can help you.

I am also very happy to have the opportunity to communicate and exchange opinions with you on product marketing topics.