What are the stages of the traditional product introduction mode of mature enterprises?

The traditional product introduction mode of mature enterprises is divided into the following stages:

1. Planning stage: At this stage, enterprises will comprehensively plan and consider the introduction of new products. This includes market analysis, competition analysis, product positioning, target market determination, etc. Enterprises need to determine the value and potential benefits of introducing new products and formulate corresponding introduction strategies and plans.

2. Development stage: At this stage, enterprises begin to develop new products. This includes product design, procurement of raw materials, determination of production technology, etc. Enterprises need to invest manpower and material resources to develop new products and coordinate and communicate with relevant suppliers and partners.

3. Testing stage: After product development is completed, enterprises need to conduct product testing and trial production. The purpose of this stage is to check the performance and quality of products and make necessary improvements and adjustments. The testing phase can include internal testing and external testing to ensure that the products can meet the market demand and customer expectations.

4. Promotion stage: After the product passes the test, the enterprise needs to promote and market the product. This includes formulating promotion strategies, selecting promotion channels and promoting the market. Enterprises need to improve the popularity and sales of products through advertisements, promotional activities and exhibitions.

5. Sales and after-sales stage: After the products are sold, enterprises need to establish perfect sales channels and sales networks. At the same time, enterprises also need to provide after-sales service, including product warranty, maintenance and technical support. The goal of this stage is to meet customer needs, improve customer satisfaction, and ensure the continuous sales of products and the growth of market share.