Traditional Culture Encyclopedia - Traditional customs - What are the seven core elements of e-commerce enterprises?
What are the seven core elements of e-commerce enterprises?
Network;
Users;
Certification center;
Logistics distribution;
Online banking;
Merchants;
Customer service and after-sales service.
What are the core elements that affect the survival of e-commerce companies? The core elements that affect e-commerce websites are mostly the same as those of traditional enterprises:
1, cash flow (no matter what business model and cash flow, it will be obvious to e-commerce in terms of manpower, logistics and supply chain.
2. Profit model (how and when to make money is the guarantee for you to form your own blood supply)
3, website positioning (unclear people, goods, market positioning will make the company difficult)
4. Supplier relationship (e-commerce, like traditional retail, pays attention to the control of supply chain relationship)
What are the characteristics of e-commerce enterprises? E-commerce has the following basic characteristics:
Universality: As a new transaction mode, e-commerce has brought manufacturers, circulation enterprises, consumers and * * * into a new world of network economy and digital existence. Convenience: In the e-commerce environment, people are no longer limited by geographical areas. Customers can complete complicated business activities in the past in a very simple way, such as accessing account funds and inquiring about all-day information through online banking, and the service quality of enterprises to customers can also be greatly improved.
Integrity: E-commerce can standardize the workflow of transaction processing and integrate manual operation and electronic information processing into an inseparable whole, which can not only improve the utilization rate of manpower and material resources, but also improve the rigor of system operation.
Security: In e-commerce, security is a crucial core issue, which requires the network to provide an end-to-end security solution, such as encryption mechanism, signature mechanism, security management, access control, firewall, anti-virus protection and so on. This is very different from traditional business activities.
Coordination: Business activity itself is a coordination process, which requires coordination between customers and companies, manufacturers, wholesalers and retailers. In the e-commerce environment, banks, distribution centers, communication departments, technical services and other departments need to cooperate, and the whole process of e-commerce is often completed in one go.
Integration: E-commerce takes computer network as the main line, which highly integrates various functions of business activities and all parties involved in business activities. A high degree of integration further improves the efficiency of e-commerce.
E-commerce enterprises refer to enterprises that conduct production, marketing, sales and circulation activities through the network. Enterprise e-commerce not only refers to the trade activities based on the Internet, but also refers to all commercial activities that use electronic information technology (IT) to solve problems, reduce costs, increase value, and create business and trade opportunities, including a series of trade activities from inquiry of raw materials, procurement, product display, ordering to production, storage and transportation, and electronic payment.
Talking about the financial management of small-scale e-commerce enterprises, the core of the paper is the first. Further investigation and verification of the author's understanding of the paper and the ability to demonstrate the topic on the spot is one of the purposes of organizing graduation thesis defense in colleges and universities. Generally speaking, the papers submitted by students can roughly reflect students' understanding of their own papers and their ability to demonstrate topics. However, due to various reasons, some problems have not been fully expounded, some may be limited to the overall structure, some may not be developed due to space constraints, and some may be that the author thinks this issue is not important or does not think it is necessary to elaborate; Some of them are probably the weak links that the author deliberately avoided because he couldn't go deep or didn't know clearly, and some may be the shortcomings that the author didn't realize at all. By asking and answering these questions, we can further find out what the author didn't do in-depth analysis, so as to understand the students' knowledge, understanding depth and ability to demonstrate the topic on the spot.
Secondly, the second purpose of organizing graduation thesis defense is to further investigate the depth and breadth of professional knowledge mastered by the author of graduation thesis. Through the examination paper, we can also see the depth and breadth of the knowledge that students have mastered. However, the main purpose of writing graduation thesis is not to examine the depth and breadth of students' knowledge, but to examine students' ability to analyze and solve problems independently by comprehensively using what they have learned, and to cultivate and exercise their ability to conduct scientific research. Some knowledge used by students in writing papers has been mastered and can be used comprehensively; Some may have a little knowledge and have not turned it into their own knowledge; Others may mechanically copy other people's articles, and the basic meaning is not clear. At the defense meeting, members of the defense team put forward some unclear, unlucky, incomplete, inaccurate and imperfect opinions in the paper, so that the author can answer them on the spot, so as to test whether the author has a deep knowledge base, creative opinions and sufficient and solid reasons for the issues discussed.
Third, the third purpose of graduation thesis defense is to examine whether students finish their graduation thesis independently, that is, to test the authenticity of graduation thesis. Writing graduation thesis requires students to complete it independently under the guidance of teachers, but it is not done under the strict supervision of teachers like exams, but in a long period of time (usually one semester), it is inevitable that a few unconscious students will take chances and cheat by various means. Especially in open universities such as TV University and Correspondence University, students have a wide range, a large number, a large number of students, loose organization and uneven quality, and it is difficult to put an end to unhealthy trends such as ghostwriting and plagiarism. Instructors must be strict, but it is difficult for a teacher to guide multiple students on different topics and different ranges of papers. The defense team or defense committee is composed of more than three teachers, so the ability to identify the thesis is stronger. Through the questions and defense at the defense meeting, cheaters can be exposed, thus ensuring the quality of graduation thesis.
What are the three core elements of e-commerce project planning? E-commerce major is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. The purpose is to cultivate advanced applied technical talents who systematically master the basic knowledge and skills of e-commerce, are familiar with the basic business processes of various e-commerce activities, and can skillfully use e-commerce skills and modern information technology to engage in e-commerce activities, e-commerce website and system construction and security maintenance, and e-commerce management. Basic introduction
Electronic commerce. Generally speaking, e-commerce is the use of the Internet to carry out business activities. When an enterprise directly connects its main business with its employees, customers, suppliers and their partners through intranet, extranet and internet, the activity that occurs is e-commerce. A new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. Cultivate innovative compound electronic commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, and use computer information technology and modern logistics means to improve enterprise management methods and improve enterprise management level.
Folding professional direction
E-commerce has six directions: website design and program direction, online marketing editing direction, online product planning direction, enterprise informationization, personal online entrepreneurship and bank card research and development direction. E-commerce majors need different courses in different institutions. Some universities pay attention to e-commerce network technology and computer technology, while others will pay attention to business model. These are mainly reflected in the departments where this major is located, some in the school of management, some in the school of information science and technology, and some in the school of software. In this way, the professional knowledge of students trained in various colleges and universities will be different.
Employment direction
After graduation, I can be engaged in bank background operation (network operation), web page design, website construction and maintenance of enterprise e-commerce employers, or network editing, website content maintenance and network marketing (including international trade), enterprise commodity and service marketing planning, or engaged in customer relationship management, e-commerce project management, e-commerce activity planning and operation, e-commerce system development and maintenance, e-commerce teaching and other work in schools at all levels. College students can also work as clerks in call centers, such as telephone sales and e-commerce assistants. The average annual salary is about 15W, which is quite good and worth recommending.
What are the five core elements of e-commerce project scheme? The five core elements of e-commerce project planning are:
1. product core;
2. Shop design;
3. Promote marketing;
4. Service and logistics;
5. Customer stickiness and loyalty;
EBay Bu Kaijun: What are the core elements of an e-commerce website? EBay is currently the largest e-commerce platform in the world. Before joining Yi Bei, Mr. Bu Kaijun was one of the partners of the online payment company, which has now become one of the major online payment companies in China. Mr. Bu Kaijun has more than 65,438+00 years of experience in the information industry and the Internet industry. He is a well-known person in the Internet industry and has been invited as a strategic and investment consultant for many Internet companies. It also founded the largest TMT industry exchange platform in China-China TMT International Chamber of Commerce. What are the core elements of the development of e-commerce websites? Is it a payment? Honesty? Or something else? Why? Bu Kaijun, Commercial Director of Yi Bei &PayPal China: There are many factors in the development of e-commerce websites. When we study e-commerce websites, we often say that it is easier to be an e-commerce website than to be a good one. Why is it so difficult to make a good e-commerce website? There are four core elements. Business model itself, website promotion ability, website user experience, website financial strength. First of all, the business model itself is the first. Business models are not created equal. Comparing B2C platform and C2C platform, their respective business models determine the ability and time of website development. Relatively speaking, C2C platform is relatively easy to develop in the early and mid-term, while long-term development is relatively difficult, while B2C platform is relatively difficult in the early and mid-term, and the potential for long-term development cannot be ignored. Secondly, the promotion ability of the website is very important. I'm afraid the requirement of e-commerce website for website promotion ability is a major feature that distinguishes e-commerce economy from traditional industries. For example, we open a physical mobile phone shop in a busy shopping block, and the rest is almost waiting for guests to come to our door. E-commerce websites are just different. Websites without traffic reserves will not or will not be promoted, so the fate of websites is probably easy to foresee. Based on this, it is not difficult for everyone to understand why Baidu can cause great shock in the industry when it announces its entry into the field of e-commerce. Due to the advantages of traffic import, Baidu's e-commerce potential is huge. It should also be pointed out that the promotion ability of websites is the biggest bottleneck of knowledge and ability for most traditional enterprises and individuals to set foot in the field of e-commerce. As for the user experience of the website, I put it in the position of the third element. Some people will doubt that products and services should be the most fundamental competitiveness of an enterprise, why not the first and second? This question is absolutely correct! However, putting the user experience of the website in the third place is also the result of comprehensive consideration based on the combination of enterprise survival and development. I have visited nearly a thousand domestic e-commerce websites, and an interesting discovery is that the user experience of the website can not completely determine the development of the website. Fast page opening, smooth shopping process (including information, payment, logistics, etc. ) and good customer service are basic necessities, needless to say. On the contrary, too much emphasis on user experience has a negative impact on the early development of e-commerce. For a recent example, Seven Star TV Shopping, which is listed in Hong Kong, is currently planning to vigorously develop online e-commerce. Their chairman, Mr. Ni Guangxin, asked me to give some suggestions to their website and showed me the video shopping technology they invested tens of millions to develop. From the perspective of user experience, video shopping can't be said to be ahead of schedule. But if we don't achieve a breakthrough in network promotion first, the profitability of the website will be a big problem. For this, Mr. Ni deeply felt and agreed. Finally, if there is enough financial support, it will play a positive role in the development of e-commerce websites. Because the domestic e-commerce market is still in its infancy, the market size determines that the profit space of enterprises is not very large. Although many e-commerce websites have the first three elements I mentioned, due to the limitation of financial strength, they can't quickly upgrade their software and hardware, expand their market share and improve their brand awareness in a short time, thus losing market opportunities. On the contrary, many enterprises that get financial support stand out from many competitors in advance. The above four points are the main factors that determine the development of e-commerce websites. What needs to be emphasized is that e-commerce websites are not commercial heterogeneous. Fundamentally speaking, they have not got rid of commercial laws. Therefore, when designing the development strategy of their own websites, the operators of e-commerce websites should also take customers as the center and make a comprehensive evaluation from the aspects of market, competition, products, supply chain and enterprises themselves. What kind of e-commerce website can be favored by the public? What is EBAY's development experience in this field? Bu Kaijun, Commercial Director of Yi Bei & PayPal China: This is a big open question. I think we should make a simple analysis around users. From the analysis of consumer psychology, users have two potential needs when buying a commodity: the satisfaction of basic needs and psychological satisfaction. To meet the basic needs of consumers, the operators of e-commerce websites are required to fully understand the market demand, study the characteristics and characteristics of users, and provide needed products and services; Satisfying psychology and letting consumers fully experience the fun of online shopping are the essential characteristics of e-commerce, and also the e-commerce website should do everything possible to improve it in the specific operation process. Therefore, it seems that grasping the characteristics of user groups and accurately positioning products and services are the basic requirements for e-commerce websites to gain public favor; Providing a good consumer experience and value-added services, and grasping the two directions, communities and scale of the Internet economy are the long-term guarantees for e-commerce websites to win the favor of the public. As the world's leading shopping platform, Yi Bei pays special attention to buyers' consumption experience and feedback. You know, it is a very complicated project to help buyers quickly find their favorite goods and services from millions of sellers and 654.38+billion goods. EBay has invested a lot of research and development in this area and achieved remarkable results. In 2007, the total transaction volume through Yi Bei reached $50 billion. In addition, I want to share with you that in China, hundreds of thousands of small and medium-sized enterprises and individuals are doing multinational business in Yi Bei.
What e-commerce companies are there in Yongzhou? Shuangpai county Ding Sheng trading company
Xinhua trading co., ltd
Yongzhou ouqiao trading co., ltd
Yongzhou Kunlun trading co., ltd
I hope it will help you understand.
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