What are the goals and objectives of enterprise management?

Enterprise management objectives refer to management activities and their achievements or effects in a certain period of time.

According to the timeliness of the plan, it is divided into strategic long-term goal (10 years or more), medium-term goal (3-5 years), short-term goal (1 year) and implementation goal (quarterly or monthly), which is not only the main content of the plan, but also the basic basis for making the plan. Scientific planning mainly focuses on correctly predicting future development, choosing target direction and effectively utilizing existing resources.

The basis and requirements for enterprises to set goals: guide the direction of enterprise resource allocation, motivate employees to make clear the direction of efforts, measure the effectiveness of business activities, and shape a good reputation and brand image.

Management by objectives can be summarized as: one center, three stages, four links and nine main tasks.

A center takes the goal as the center and arranges the work as a whole.

Three stages: planning, execution and inspection (including summary).

Four links: target determination, target deployment, target implementation and target assessment.

Nine tasks: there are three tasks in the planning stage, namely demonstration and decision-making, negotiation and decomposition, responsibility and authorization; The implementation stage includes consultation, guidance and balance adjustment; The investigation stage includes evaluating the results, implementing rewards and punishments, and summing up experience.