Traditional Culture Encyclopedia - Traditional customs - Who printed the World Cup jerseys in Japan?

Who printed the World Cup jerseys in Japan?

Adidas Japan launched by NIGO? 2022 Qatar 2022 FIFA World Cup "Japan National Team Special Series". This special series was produced by NIGO, the artistic director of KENZO and the founder of HUMAN MADE. Be born in cooperation with ... By NIGO? The main creation embodies Adidas' desire to "let football take root as a deeper culture through the Japanese national team", resonates with the concept of pluralism and tolerance advocated by the Japanese Football Association, and shows the Japanese national team's popular style beyond various barriers such as age and gender with unique design. As a representative of Japan, "Sakura" and "Sakura Cake", which have long been loved by people, are inspired by the culture symbolizing Japan. This series adopts a harmonious Japanese color scheme, blending pink and green, which are common in many Japanese snacks. In addition to the simple and classic design and unique Japanese harmonious color matching, the ball collar is also decorated with NIGO? The iconic heart-shaped cherry blossom pattern shows the sign of "OGIN (that is, NIGO writes from right to left)" on the collar. In addition, the number 22 representing the 2022 FIFA World Cup is printed on the back of the printed jersey, which shows NIGO? An obsession with detail. In addition to functional clothing such as sweatshirts and shorts, the series also provides items that can be worn everyday, such as T-shirts, zippered jackets and trousers, as well as accessories such as hats, caps and sports bags, making it a series that can be used in various scenes inside and outside the stadium.

IGO? This series comments: "Sakura cake, popular for about 300 years, is a very representative Japanese dim sum. It combines the skills of several generations of craftsmen. Inspired by this long-standing Japanese traditional culture, we specially designed this series to be simple and pure. " Thank you, for your reference only.