What does budget hotel mean

Summary: An economy hotel is a type of hotel that keeps prices low and cuts costs significantly by removing other non-essential services with the room product as its soul. Economy hotels only provide consumers with safe and hygienic room services, thus enabling customers to spend less money to enjoy sleep, filling the huge market space between high-star hotels are too expensive and low-star hotels and social guest houses with low prices but no guarantee of hygiene and service. First, what is the meaning of economy hotels

Economy hotels, also known as limited service hotels, its biggest feature is the cheap room rates, its service model for the "b&b" (bed + breakfast). First appeared in the 1950s in the United States, now in Europe and the United States is quite mature form of hotel.

The academic community has not yet formed a recognized definition of economic hotels. The division of economy hotels in foreign countries is mainly based on the price as a criterion, for example, economy hotels are hotels that do not provide full-service (fullservice), and the room rate is maintained at less than 33 U.S. dollars during the period of 1991-1993. According to the characteristics of economy hotels and the actual situation in China, the definition of economy hotels can be summarized as follows: "a modern hotel industry with mass travelers and small and medium-sized businessmen as the main service objects, with rooms as the only or core products, low prices (generally below 300 yuan RMB), standard services, comfortable environment, superior hardware, and high cost-effective. "

Two, the characteristics of economy hotels

1, the limited nature of the product

Economy hotels closely follow the core value of the hotel - accommodation, with the room product as the soul, in addition to other non-essential services, thus significantly cutting costs. Typically, economy hotels offer only rooms and breakfast (Bed& Breakfast), and some limited service hotels offer simple dining, fitness and meeting facilities.

2, the quality of products and services

Unlike general social hotels, budget hotels place great emphasis on the comfort of guest room facilities and standardization of services, highlighting the cleanliness and hygiene, comfort and convenience.

3, moderate price

Relative to the upscale hotels often thousands of yuan of room prices, budget hotels are generally priced at less than 300 yuan, and some youth hostels and motels are even only a few dozen to a hundred yuan or so.

4, market positioning is clear

The target market of budget hotels is general business people, working class, ordinary self-funded travelers and student groups. And upscale hotels tend to high-end business guests, high-income class, publicly funded travelers as the main target market.

5, chain management

Budget hotels generally take the chain management, through the chain management to achieve economies of scale, improve brand value. This is a clear feature that differentiates budget hotels from other star-rated hotels and social hotels.