Traditional Culture Encyclopedia - Traditional customs - What are the characteristics of mobile e-commerce?
What are the characteristics of mobile e-commerce?
Mobile, personalized experience, etc.
1. Mobilization: Mobile e-commerce mainly conducts transactions and shopping through mobile devices (such as smart phones and tablets). Consumers can shop through mobile phone applications or mobile phone web pages anytime and anywhere, which is convenient and fast.
2. Personalized experience: E-commerce provides personalized product recommendation and promotion activities according to users' preferences, needs and behavior habits through personalized recommendation and customized services to enhance user experience and shopping satisfaction.
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