After watching the above video, please answer what role does live streaming technology play in the cross-border e-commerce industry?

First, increased development channels, and users to more real-time effective interaction.

Second, for the brand and other information is conducive to the degree of exposure.

Third, faster than the traditional way, effective, break through the time, geographical restrictions.

Fourth, to broaden sales channels to build online live system can be for merchants to broaden the channels of commodity sales, better to achieve the purpose of commodity sales, the past offline business, the promotion mode by the regional limitations, peer competition, etc., traffic can not be guaranteed. And build out of the live with goods platform, is to live in the form of promotion of goods, reduce the pressure of competition between peers. Facing tens of thousands of fans in the live broadcast room, this kind of live broadcast with goods also got rid of the regional restrictions, expanding the scope of the consumer group. In addition, building an online live broadcast system also supports a variety of marketing methods such as coupons, points, price cutting, etc., to broaden marketing channels and enjoy considerable dividends.