AI is coming, how to be creative with copywriting for AI smart products?

There are also many AI products on the market at present, and AI has become one of the hot topics of discussion, such as letting the copywriters worry about Ali Mom, it is said that a second can write 20,000 pieces of copy. As a smart product, to promote it certainly can not be separated from the promotional copywriting, then, AI smart product copywriting how to be creative?

About AI intelligent products creative advertising copy, we can take a look at the fluent say app recently a series of copywriting.

In order to publicize its AI teachers, Fluent Speak has come out with a video ad copy with the theme of "Vow to improve human English", and also a set of poster copy.

Video ads:

The video ad copy mainly presents the AI teacher in the form of a robot, with two AI intelligent robots in different scenes and different dialogues.

Scene 1: Higher Intelligence

The two AI robots are in front of a building, and they see a poster copy publicizing the AI teacher, which reads, "Sleepless, at your disposal, enthusiastic AI teacher". One of the robots says "That's like a package deal, and besides, who do they think we are? Lowly robots?" Another robot, directly using its own special ability, changed the text on the poster copy to "Higher intelligence, teach you English, worship AI as your teacher." Finally, it reveals its own advertising slogan: English Fluent Speaking, Higher Intelligence understands you better! It vows to capture human English. This picture, isn't it cool?

Scene 2: Low-paying family

A robot said, "Do you know how much a human English teacher costs per hour? 500! And we are 99 a month, online 24 hours a day, and we refund the tuition fee when we teach the humans." After hearing this, another robot got angry and cut off the table, and then finally used its own special ability to repair it, and said "cheap is good, must be for the benefit of our human students", another robot replied "yes, after all, the system is set up this way". The other robot responded, "Yes, after all, that's how the system is set up." Finally, it revealed its own tagline: "English Fluent Speaking, as low as 99 yuan a month, vowing to capture the human English language.

Scenario 3: The AI teacher's daydream

A robot asks another robot, "How's your teaching going these days?" The answer "It's a bit breathless, but my student, Jack Sima, has improved his English so much that if an AI ever threatens humanity, Jack Sima will be able to negotiate in fluent English." Then there is a scene of two robots fantasizing about negotiating. Sima Jack negotiates in fluent English, and the robot AI teacher applauds and says "too fluent". Finally reveals the product advertising slogan: English Fluent Speaking, teaching you to speak English fluently, vowing to capture the human English up.

Poster copy:

After watching the video ads, let's take a look at the poster copy, which reads as follows:

English fluent speaker AI teacher is here!

Vow to catch human English up.

AI teachers know you better and improve learning efficiency quickly!

Hey! You must find a teacher with higher intelligence, yo!

"AI Teacher teaches English for as low as $99 per month!"

I'd rather get a low salary myself than fulfill the desire to learn!

The above is a series of publicity copy for Fluent Speak to promote its own AI English teachers. Capture the characteristics of their own products: higher intelligence, cheap and effective. Using scenarios, it is very intuitive to present and impressive to read. How about it, after reading this set of creative copywriting about AI English teacher products, do you have new ideas about creative copywriting for AI products?

Ye Xiaoyu, author of "New Media Copywriting and Communication", WeChat public number: Ye Xiaoyu Run Run Run (talkto520)