Misconceptions about corporate culture

1. Simple understanding of corporate culture is the identification system of the enterprise

2. Lopsided view of corporate culture is the method of packaging enterprises

3. Corporate culture is the thinking system of the enterprise

4. Corporate culture is the cultural activities of the enterprise

5. Corporate culture is the image design of the enterprise

6. Corporate culture is the cultural taste of the enterprise products

7. Corporate culture is the cultural taste of the enterprise

8. The first is a misunderstanding of the target positioning

Corporate culture as a product of the organic combination of economic and cultural, should be the enterprise to achieve the goal and the means to achieve the goal of the unity of the body. Some enterprises to build corporate culture is positioned in the goal of shaping the staff, including the intention of the leaders and organizations to change the staff's concepts, habits and behaviors. But need to pay attention to, in promoting the development of employees should also shape the enterprise itself, to realize the interaction and mutual promotion. Example: some enterprise culture construction there is a "cultural ideal" phenomenon, the establishment of its cultural construction goals have exceeded the scope of the enterprise's own bearing, big and empty, lack of down-to-earth orientation.

The second is the subject-object relationship misunderstanding

Some people think that corporate culture is advocated by the leader, is top-down, corporate culture construction, employees are only passive recipients, rather than active participants and creators. In fact, corporate culture should be a model of beliefs and expectations that all or most members of an organization *** have. The cultural literacy of the leaders, the cognitive degree of the construction of corporate culture, the core culture of the enterprise plays an important role in the framework, but the corporate culture is not the same as the "entrepreneurial culture", should be allowed to participate in the construction of the corporate culture of the staff, because the staff is the main body. Only the strategic thinking of business leaders, the leading role and the majority of employees to participate in the foundation, the main role of the combination, in order to truly create a living corporate culture, in order to truly make the corporate culture as a leader and employees **** have a spiritual home.

Third, the content of the misunderstanding

--the content of the corporate culture is simply "enterprise + culture". Empty slogans, words, ornate rhetoric to decorate the enterprise, resulting in corporate culture sloganeering;

- corporate culture epitomized. Some of the enterprise culture construction is often "on paper", or beautify the factory appearance; enterprise culture virtualization, packaging, hype phenomenon is prominent, engage in the so-called "image advertising" propaganda bombardment.

--Corporate culture is equivalent to the ideological and political work of enterprises. First, that corporate culture is to assist the enterprise party organization to do a good job of ideological and political work of the staff, spiritual civilization construction; second is that the construction of corporate culture is to engage in activities, tree typical, sing praises; third is that the construction of corporate culture is to summarize a few loud slogans; fourth is that corporate culture is the organization of employees to carry out amateur sports and physical activities; fifth is that corporate culture is the packaging of the enterprise's image, the equivalent of the CIS ( Corporate Image Recognition System); six is that all new, foreign is modernized, or blindly superstitious tradition, expect to use the content of the construction of corporate culture into the traditional management style, thinking, attempting to take corporate culture as a "cure for all ills," the medicine.

Fourth is the method of misunderstanding

"Boss" magazine said there are two wrong tendencies in the method of enterprise culture construction: one is the lack of theoretical judgment of the naturalistic tendency. That corporate culture is naturally formed in the long-term production and operation activities of enterprises, enterprises have no way, should not be man-made planning, design, construction, resulting in the construction of corporate culture "no action" phenomenon, the lack of clear conceptual guidance; the other is the lack of empirical analysis of the subjectivist tendency. The other is the lack of empirical analysis of the subjective tendency, that corporate culture is based on the intention of the leader, artificial planning, design, resulting in corporate culture construction formalism, or "surprise" phenomenon, blindly follow the other corporate culture construction, lack of characteristics and personality.