What is scenario finance?

Question 1: What is scenario finance? For example, in combination with scenario finance of enterprise service application, when paying employees or other enterprises, wages are directly converted into monetary funds, and income is automatically calculated for users; Recommend different types of wealth management products for employees according to their income level; For example, recommend travel insurance, travel insurance and other insurance products for employees according to their status, such as business trips and travel. These are all matching suitable financial products according to the scene ~

Question 2: What is the financial scenario? It is to bring finance into the specific life scenes of consumers, supported by life scenes and backgrounds.

Question 3: What is the financial scenario? The boundary between the real economy and financial services will gradually disappear. Financial services will directly follow the needs of the scene, and users and businesses can meet all the needs on the same platform.

Question 4: What is the scene of Internet finance With the rapid development of Internet technology, Internet finance has developed from a porter of early financial products to asset allocation and wealth management for customers, and entered the "scene" financial era.

This "scene-oriented" trend is manifested in: on the one hand, financial services are quietly integrated into everyone's life in life consumption scenarios such as payment, consumption, and payment of water, electricity and coal; On the other hand, in the past, financial services were generally purchased through banks and finance companies. Nowadays, many financial services take the initiative to "come to the door" and sneak into people's lives by building various scenarios. Even the same financial product can enter users' lives through different scenarios.

In the current case of Internet finance in Guo Song, one partner is Changsha Metro, and Changsha Metro has launched a mobile phone app called "Bundle", which allows passengers to swipe their mobile phones to enter the station through near-field payment, and at the same time, the passengers' pre-deposit is connected with the monetary fund, which is equivalent to the fact that the subway company gave up this part of the deposited funds and the users used it for their own gain.

In the past, subway cards were not real names. In this way, we can learn a lot of passengers' information and facilitate derivative business. For example, the business circle around the subway can be paid by "toll". In this cooperation, the subway company provides the scene and the pine cone provides the interface.

As long as there is a scene, Guo Song can help it connect with financial institutions, and after completing the encapsulation of the user interface, it will soon realize the realization of traffic. "

Question 5: What are the scene finance of bank app docking at present? The financial APP software industry has been heated up recently. Many domestic financial institutions have successively launched some financial APP clients. According to statistics, about 50 domestic banks have developed mobile finance apps.

Some financial industry experts analyzed: "With the development of mobile Internet technology, the business model of' physical outlets+e-banking' of commercial banks is evolving to a new pattern of' cement+mouse+thumb'. In order to adapt to the special attributes of mobile finance, commercial banks are constantly improving their products and services. Different from the relatively fixed interface and functions of PC-side e-banking, the bank APP client is always in a state of constant change. "

Question 6: What do you mean by the scene of consumer finance launched around you? Let's talk about my understanding

Question 7: Why does the scene of consumer finance win the world? For example, is Blizzard Finance scenario-based? Scenario finance based on scenario is the main direction in the future. After having the scene, it has the characteristics of low customer acquisition cost, easy focus and high user stickiness. Blizzard Finance is a consumption-based scenario.

Question 8: What are the application scenarios of 8:VR in the financial industry? The so-called VR, also known as virtual reality technology, is to generate a three-dimensional virtual world through computer simulation, providing users with visual, auditory, tactile and other sensory simulations, so that users can observe things in three-dimensional space in real time, actively and without restrictions.

According to the forward-looking "China Virtual Reality (VR) Industry Development Prospect Forecast and Investment Strategic Planning Analysis Report", at present, various VR products have gradually penetrated into scientific research, teaching, e-commerce, finance and other industries. As a financial industry highly integrated with information technology, the impact of VR technology on it is inevitable.

In recent years, the means for financial institutions to expand customers is no longer to build outlets, but to create an efficient and easy-to-use trading platform for the whole society. The user experience of the platform, cross-platform universality, users' sense of participation and security will become the necessary conditions to broaden the user base and increase market share. In the future, through the effective application of VR technology in the process of financial services, we will give full play to its sensory influence and improve the participation and loyalty of financial customers.

Virtual reality technology will also provide innovative technology for financial institutions to explore emerging markets and open the gap between financial service markets. Financial customers anywhere in the world can easily get all-round services from financial institutions in developed markets through VR products.

Question 9: Now many financial platforms are financial+scenarios. Which practical function is more comprehensive? There are many such things now. Now Tongban Street cooperates with major banks and Netease koala, and the benefits enjoyed during the Chinese New Year can tell everything.

Question 10: What business scenarios does the consumer finance system apply to? Murray Financial, a wholly-owned subsidiary of Murray Financial, and Useful Staging are responsible for the second-hand car consumption staging and 3c electronic product consumption staging respectively. According to different consumption scenarios, Murray Financial actually provides borrowers with "goods" instead of cash, and Murray Financial makes cash settlement with cooperative merchants, that is to say, whether buying a mobile phone or a used car happens in the consumption scenario. Although borrowers submitted loan applications, they got them.