Analysis of liquor industry

Liquor is a traditional distilled liquor in China, which has a unique technology and a long history and enjoys a high reputation at home and abroad. China liquor is one of the six largest distilled spirits in the world (the other five are brandy, whisky, rum, vodka and gin). Liquor refers to distilled liquor made from starchy grains such as sorghum and rice, and China Daqu, Xiaoqu or bran koji and distiller's yeast as saccharifying and fermenting agents, through solid-state fermentation (some kinds of liquor are semi-solid or liquid), cooking, saccharification, fermentation, distillation, aging, storage and blending. Such as Maotai, Wuliangye, Fenjiu, xifeng liquor and Yanghe Daqu.

From June 2009 to June 20 1 1 year, China's liquor production maintained a rapid growth. During February 2009 1-65438+, the cumulative output of liquor (at 65 degrees) in China was 7069307.3 1 kiloliter, up 23.82% year-on-year. 20 10, 1- 10 In February, the cumulative output of China liquor (65-degree discount) was 8,908,343.33 kiloliters, up 26.8 1% year-on-year. From 20 1 1 to June 2065438, the cumulative output of Chinese liquor (65-degree discount) was 479993 1.24 kiloliter, up by 27.99% year-on-year.

On March 20th, 200711,the scale of China liquor manufacturing industry continued to expand. On 20/2007-20 10/0, the average growth rate of total sales revenue of liquor industry in four years was 3 1.36%, which was higher than the average growth rate of the industry in four years (22.72%). From 20 1 1 to 1-3 months, the total sales revenue of liquor industry reached 88,098.3 million yuan, up 36.79% year-on-year, which continued to be higher than the industry average (up 30.59%). It shows that the overall growth rate of liquor industry in China is relatively fast. This also shows that the growth rate of liquor industry is in the forefront of all industrial industries, and it is a high-speed growth industry.

In the future, China liquor industry will enter a period of stable development. Although the development speed will slow down, the prosperity of the industry will continue to be maintained. With the development of economy and the increase of residents' income, the market of high-end products has risen rapidly, and the competition between channels and terminals has become increasingly fierce. The competition in the mid-to-high-end market will become the dominant force to determine the competitive pattern of the industry.

Chapter 14 of the Report on Investment Analysis and Prospect of China Liquor Market in 20115 released by China Investment Consulting Co., Ltd. first introduces the definition, classification, characteristics and production technology of liquor, then analyzes the development and market operation of liquor industry in China, and makes a detailed analysis of the industry statistics of liquor manufacturing. Then, the regional market of high-end liquor, liquor with different flavors and the development of liquor industry in China were introduced in detail. Subsequently, the report analyzes the liquor market, including the operating conditions of key enterprises, marketing analysis, enterprise development strategy analysis, substitute product analysis, packaging analysis and policy and regulation analysis. Finally, the future prospect and development trend of liquor industry were predicted scientifically. If you want to have a systematic understanding of the liquor market or invest in liquor brewing, this report is an indispensable tool for you.