What is the difference between experiential marketing and traditional marketing?

In this Internet era, the user experience is particularly important, because the good and bad of the brand is word of mouth, user experience more and more, your brand awareness and influence according to the growing. Furthermore, the rise of social networks and online shopping platforms, so that the interaction between people is also frequent, but also gradually become the interaction between people and network machines. Without a good page setup and good communication, it is difficult for users to experience consumption with you again.

Compared with traditional marketing, experiential marketing is more open and humanized. Because users receive information or services from passive to active information or services, the user is also from being "immersed" into a service area, into the environment of the active in the service area, "absorption". ".

Experiential marketing should be carried out according to the time and place, because there are different experiences in different scenarios, and it is not free of charge, there is no need to experience, and there are innovations in order to experience.

1. Different scenes with different experiences

Multiple users in different scenes to experience is called the user experience, the main purpose of the natural design of a user-satisfying experience effect, and the user can perceive the things that the merchant is not necessarily able to perceive. Often it is the details that are important to the user experience. The user's needs are different, so the experience is not the same feeling. For example, the same coffee house, configured with a different decoration and design, the user has a different feeling.

2. Free also need to talk about the experience

The reason why companies provide free services, or hope to attract more users, then we have to pay attention to the user's feelings, can not say that it is a free service, not to give the user a good experience feeling, then your free service will play a counterproductive effect.

3. There is innovation to experience

If a business to provide a product, or a service, is known or used, then the experience is no longer an experience, but a general show, the experience should be innovative, to have novelty, to give a person different from other products.