Does new media have anything to do with the spread of traditional culture?

The changes of the times and the progress of the media provide wireless development space for the spread of traditional culture. From ancient papermaking to today's media network communication, traditional culture has experienced media baptism again and again, and still occupies an important position in our lives. Culture is the best synonym for a country, and it is the trace of the development of a nation, a population and even all mankind. It records the vicissitudes of history and the history of people's hard work. Recording and spreading traditional culture is an important guarantee for the continuation of a nation's bloodline, which lasts for a long time.

First, the important role of the media in the spread of traditional culture in China.

China has a history of more than 5000 years. In the torrent of history, the cultural essence of generation after generation has been accumulated and preserved, and it has been continuously passed down. This diverse and complex cultural group needs an enduring cultural carrier, and the existence of the media makes it possible to continuously inherit the culture. In the complex evolutionary history of media, our ancestors overcame many hardships and studied papermaking step by step, and then improved papermaking to make cultural records more visible. The appearance of printing overcame the difficulty and complexity of manual recording, and made the spread of culture enter a new era. Today, with the help of internet and media, traditional culture has a more reliable way of inheritance. If culture is the flowing blood, then the medium is the blood vessel that carries the blood flow. Without the support of blood vessels, blood will become chaotic and gradually dissipate, and it is difficult to find its own use value without blood vessels. It can be seen that media and cultural inheritance are closely related, complementary and inseparable. Mass media provides a reliable carrier for the spread of traditional culture in China, which makes the cultural inheritance enduring.

Second, the communication countermeasures of traditional culture in the new media era

1. Strengthen the protection and excavation of traditional cultural heritage.

Traditional culture is the cultural essence handed down for a long time in China. It is still difficult to preserve. We should cherish them more so as to better store cultural resources for future generations. Cultural heritage is a derivative of our country's development track and a symbol of our country's rise and fall, so we must strengthen protection and excavation. In the new media era, under the impact of advanced culture, many people ignore the protection of traditional culture and destroy cultural sites and cultural relics everywhere. These acts must be stopped from the legal point of view. In addition, while preserving and inheriting the existing traditional cultural heritage, we should also explore the cultural heritage as much as possible to enrich the cultural heritage database and better learn from and carry forward the cultural crystallization of our ancestors.

2. Creation of national cultural products in the context of new media

The development of the times has brought advanced network technology and information technology, which is an impact on the spread of traditional culture. It is very necessary to integrate new communication elements into traditional culture and create national cultural products with China characteristics. For example, during the Beijing Olympic Games, the propaganda of the word "harmony" not only showed the essence of our traditional culture, but also incorporated the new concept of the times to publicize the harmonious development to the world and spread peace to every corner where there is war. In addition, in the network communication, many traditional cultures have begun to spread in different forms of existence, and the epitome of traditional cultural products can be seen everywhere in people's lives. These are all manifestations of the inheritance and development of national culture under the background of new media.

3. Carry forward excellent traditional culture and occupy the field of new media communication.

Excellent traditional culture is the essence and symbol of China's prosperity and the inexhaustible motive force for China's prosperity and development. Promoting excellent traditional culture to enter the field of new media communication can better promote its spread and application among Chinese people. Common new media mainly include network communication, newspaper communication, radio and television, etc. These media are indispensable ways for people to get in touch with the outside world and understand the news in their daily lives. Integrating traditional cultural elements into these basic media will spread traditional culture more widely and affect more people. It can be seen that occupying the field of new media communication is a very effective way to carry forward excellent traditional culture.

4. Promote excellent China culture to the world through new media.

Excellent traditional culture is the pride of our country, the witness of our country's development and the precious trace of our country's history. Carrying forward excellent traditional culture to the world will play a great role in promoting China's prosperity and development and enhancing China's international status. Under the traditional media, excellent traditional culture is difficult to be contacted by people all over the world, even if it is contacted by a few people, it is difficult to spread. With the emergence of new media, the spread of excellent culture can be carried out with the help of virtual media. People all over the world can get in touch with our traditional culture and understand our long history through new media, thus attracting more people to explore our history, thus promoting our economic development and enhancing our international status. As a result, the emergence of new media makes China's traditional culture go to the world, and also makes China's development go to the world. New media plays an important role in the global spread of China's traditional culture.

For thousands of years, under the witness of wind and rain, our traditional culture has been passed down from generation to generation, and some have gradually disappeared and disappeared in the inheritance; Some of them survived through twists and turns in the torrent of history and became valuable cultural heritage of our country. Communication through the media is one of the basic ways to preserve and inherit cultural heritage. In a word, the need of cultural development promotes the renewal of the media, and the further development and progress of the media also promotes the pace of cultural inheritance. It can be said that the relationship between traditional culture and media is complementary and mutually supportive. The emergence of new media has greatly expanded the scope and spread of media, promoted the inheritance and progress of traditional culture to a great extent, and made the spread of traditional culture more pure and popular while incorporating new elements. This shows that the spread of traditional culture is closely related to the media.