4p Analysis of Tea Marketing Strategy Combination

Products: As a traditional beverage, tea has rich varieties and tastes. In marketing strategy, we can choose to promote distinctive tea varieties, such as Longjing and Tieguanyin, and at the same time, we can also introduce some innovative tea drinks to meet consumers' demand for novel tastes.

Price: in terms of price, different strategies can be adopted, such as discount, full reduction, gift, etc. At the same time, you can also choose high-end tea with higher pricing, so that consumers have a sense of purchase value.

Promotion: There are many ways to promote the tea industry, such as online and offline activities, mobile payment preferential policies, and offline stores holding "tea appreciation meetings" to attract consumers' participation and increase viscosity.

Channels: Tea can also choose diversified sales channels, such as expanding sales channels on the Internet and spreading tea culture and tea knowledge through social media, so that more young people can feel the charm of tea culture and become consumers. At the same time, in the marketing strategy, we can also consider opening up the international market, developing tea exports and expanding the tentacles of tea.