Is there any prospect for traditional broadcasting?

The media industry has entered the era of mobile convergence.

The development of China's media industry for more than 40 years can be divided into five stages: 1979- 1984 is the recovery period, 1985- 199 1 is the initial exploration period, and 1992-2000 is the industrialization wave. In the past 40 years, the three factors that promote the development of the industry come from policy, technology and capital, and the media industry has been moving forward under the game of the three factors.

Internet media accounts for 80%

2 1 century, mass media began to decline, and it was called traditional media, and the Internet was called "new media". 10 years ago, the structure of the media industry was divided into four parts: paper media, broadcast media, internet media and mobile phone media.

At present, the scale of online media has far exceeded the market scale of traditional media. According to the data published in the White Paper on Social Value of Internet Media in China 20 19 published by the National Information Center, the scale of media industry in China has exceeded 2 trillion yuan in 20 19, of which Internet media accounts for 80% of the media market. The media industry has entered the era of mass media, and the integration of online media and traditional media has made great progress.

The total scale of the media industry exceeds 2 trillion yuan.

In 20 17, the total scale of China's media core industries reached 189667 billion yuan, up 16.6% year-on-year. In 20 18, the total scale of China media industry reached 2,095.95 billion yuan, exceeding the 2 trillion yuan mark. According to the "Media Blue Book: Report on the Development of Media Industry in China (20 19)" jointly published by Tsinghua University Media Economy and Management Research Center, CTR, CSM and Social Science Literature Publishing House, the scale of media industry in China is expected to reach 2,288 in 20 19.

The proportion of traditional media revenue is declining.

In recent years, the rapid development of Internet media has seized the living space of traditional media, and the traditional paper media has gradually declined, while other traditional media have developed slowly. Judging from the market structure of the media industry, the proportion of the traditional paper media market continued to shrink in 20 19 years, in which the proportion of newspapers decreased from 2.04% in 20 18 years to 1.43 in 20 19 years. At the same time, the overall prosperity of the film industry dropped sharply in 20 19. Correspondingly, the income of Internet audio-visual programs has increased rapidly, while the income of online games has not changed much. At the same time, under the background of the rapid development of emerging Internet formats such as live broadcast, the mobile content and value-added income of the media industry grew rapidly, accounting for 38.52% in 20 19.

Note: ①. The data of 20 18 is the data disclosed in the Media Blue Book: Report on the Development of Media Industry in China (20 19) published by China Academy of Social Sciences. ②. The data of 20 19 were disclosed by Forward-looking Industry Research Institute in combination with China Game Industry Report 20 19, China Internet Advertising Development Report 20 19 and China Internet Audio-visual Development Research Report 2019, as well as by National Bureau of Statistics, State Administration of Radio, Film and Television and CNNIC.

The media industry has accelerated the development of integration.

With the deepening of the integration of Internet and traditional media, the media industry in China has made remarkable achievements, accounting for 1/7 of the world media industry. Under the guidance of national policies, China's media industry has accelerated its transformation and entered the era of mass communication. Mass media, platform media and self-media coexist and compete with each other. Under the background of digital economy, cyberspace, 5G and artificial intelligence, the media industry will become more complicated and usher in a new period.

The above data comes from the Analysis Report of China Media Convergence Development Path and Investment Strategic Planning by Forward-looking Industry Research Institute.