What is a traditional community?

Traditional communities, which refer to the older generation's online communities, have three types: universal, vertical and aggregated.

The representatives of universal type are Tianya and Maopu;

Vertical types include IT, automobile, fashion, mother and baby, and tourism.

The representative types of aggregation are Digi.com, Delicious and Daqi.com.

Green community refers to a community with certain environmental protection requirements, hardware facilities, a relatively perfect environmental management system and public participation mechanism.

What about traditional communities?

Weibo, Renren and Xin Kai are aggressive new social networking sites. How can old trees like Tianya and Maopu grow new buds?

Kaixin.com was on fire for a while, and Weibo was on fire again. Renren.com simply went public. In recent years, the online community represented by SNS has taken turns to promote the accelerated development of the Internet. With the development of intelligent terminals and mobile Internet, the Internet has entered a new era: "Mobile+Intelligence +SNS". Faced with this powerful force of change, what will happen to the older generation of online communities with BBS as the core application?

The online community has appeared since the first day of the birth of the Internet, and has been constantly upgrading and evolving. BBS, IM, Blog, SNS, Weibo and Qingbo took turns to go into battle. After years of development, the online community has formed five most important functions: a. User identity: virtual and real.

B, interpersonal relationship: strong, weak, circle.

C. Communication mode: one-on-one; Many-to-many; One to many.

D, UGC: depth, debris.

E. Information filtering: hot spots, classification and SNS filtering.

Facebook and Twitter are so powerful because they reasonably realize all five functions. Before Facebook, China's QQ has also achieved these five functions, but it is not a product, but a group of products: IM, space, blog, group, games, BBS and so on.

Of course, the reason why Facebook and Twitter become what they are today is also closely related to their "open platform" strategy, which eclipses Google.

After analyzing the powerful functions of the new network community and the "open operation strategy", it is not difficult for us to understand the reasons for the decline of the old network community. There are three types of network communities in the older generation: universal, vertical and aggregated. The representatives of universal type are Tianya and Maopu; Vertical types include IT, automobile, fashion, mother and baby, and tourism. The representative types of aggregation are Digi.com, Delicious and Daqi.com.

The global community is facing the biggest and most urgent challenge. In other words, Tianya and Maopu will lose many users in recent years. The rise of Weibo has greatly educated netizens, and the powerful functions of the new generation of online communities will definitely make netizens dissatisfied with the functions of the old communities. The competitive points of the general community are: focused and comprehensive! Sina Weibo is good at information; Tencent community is famous for its comprehensive interpersonal circle; Perhaps in the future, Baidu community will be good at filtering information effectively; Ali community is good at convenient e-commerce ... From this perspective, what will Tianya focus on if it is upgraded? What's the point of the cat flutter?

Vertical communities with BBS as the core will also face challenges, but for a while, vertical communities will generally provide some "special functions" and "special interests" to distinguish them from ordinary communities. Under the impact of the particularly friendly application of the new network community, the vertical community has some defenses because of its special functions, but this defense cannot last long.

The threat comes from two points: first, the operators of new communities are also content operators; Second, new communities are all open platforms, and there will definitely be vertical application plug-ins, which are more efficient than vertical communities, and there is a potential threat of "light blogs". If the light blog has a chance to occupy a place in the new community, it is likely to seize the user demand of the vertical community. The rapid upgrading of vertical communities is inevitable. Although it may not be upgraded, it will die if it is not upgraded. Unfortunately, I haven't seen the upgrade of vertical communities.

As for the application of aggregation, I'm afraid the time has passed. The birth of aggregation application is to solve the defects of BBS and blog in information filtering. In the future, this kind of application will be replaced by SNS information filtering mechanism or smarter search engine.

In short, the charm of the Internet lies in change, and the only constant thing about the Internet is "change"! The concept of network application brought by the new generation of communities has opened a new upsurge of network entrepreneurship. In a few years, you will surely find great changes in the Internet.