What is the situation and prospects faced by doing agricultural e-commerce?

Around August 2019, I participated in the rural e-commerce training organized by the county for seven days.

In these seven days, I met many students, including large farmers who planted hundreds of acres of fruits, and self-media people who created on various platforms, and even some freshly graduated college students. They all want to learn about rural electricity to join one of the ring, using their own advantages to turn themselves into new wealth leader.

In this training, we gradually learned through the teacher that rural e-commerce is a trend, the prospect is very good. Then this good prospects through the specific aspects of the performance of it?

1, to solve the problem of marketing

Agricultural products have been a major constraint on the development of agriculture. Because many growers in the planting time, are what high profits plant what, so a short time it will be completed in the region of agricultural products stagnation. If through the e-commerce channel, the supply information from the platform effectively released, can be a short time to get external demand, to solve the stagnation of agricultural products.

2, increase income

Agricultural products sold through the e-commerce line, you can avoid the middleman to earn the difference in price of this link. Farmers can properly adjust the price of agricultural products to achieve increased income.

3, good quality and low price

Agricultural products sold through e-commerce, effectively reducing the link between the traditional buyer operation. Reduce the time and cost of agricultural products to reach the customer, so that consumers have a good experience. And when you buy through e-commerce, if you have problems, you can also find after-sales.

4, government support

Local government support for this piece of rural e-commerce is very strong, effectively solving the problem of many who want to engage in rural e-commerce funds and lack of experience. Through the capital and housing subsidy relief, so that rural e-commerce entrepreneurs successfully start.

The above is part of the prospect of rural e-commerce, but everything has two sides. Rural e-commerce in operation at the same time also subject to a number of constraints, do it is also difficult. Specifically those difficulties?

1, lack of experience

Agricultural products through online sales only emerged, as agricultural products are mostly fresh class easy to deteriorate and damage, so there is a lack of experience in quality control and packaging.

2, the lack of traffic

Online purchase requires a lot of publicity and advertising to facilitate consumers to see and buy, the lack of traffic leads to agricultural products are afraid of the deep alley.

3, financial pressure

Online sales, consumers in the purchase, the funds did not return. Rather, under the supervision of the platform, wait until the completion of the transaction procedures platform accounting to the e-commerce. So there is a lot of pressure on the funds when the shipments are large.

In fact, to do rural e-commerce, or to have enough experience and money. Lack of these two is difficult to handle. When we do rural e-commerce, we have to put me good every link, so that rural e-commerce is more and more perfect.