What are the advantages and disadvantages of new media marketing?

Yin Zhenbin:What are the advantages and disadvantages of new media marketing? New media and traditional media promote each other and are compatible with each other, new media can not completely replace the traditional media, it is the extension and optimization of the traditional media, to make up for the weaknesses and shortcomings between the two sides. New media with the help of Internet technology for brand promotion, positioning, exposure and other marketing techniques to attract traffic to deliver value, and ultimately realize the conversion of value and money, commonly known as "cash". So what are the advantages and disadvantages of new media marketing?1 New media marketing advantages (1) large traffic, channel diversity, now the largest and most traffic platform is the jitterbug, but also the hottest new media marketing, WeChat platform has 800 million users, covering all parts of the country. Headline users have 480 million users, jitterbug users have 600 million and so on. Different platforms have different marketing methods and various channels. Xiaohongshu is mostly in the form of graphic texts, and short videos are the mainstream way of shaking, watermelon video, fast hand and so on. Headline, Sohu, Baike, Penguin, etc. in the form of articles. (2) Low threshold, more choices The new media industry has low requirements for practitioners, with no requirements for education, experience or skills, and it is quick and easy to get started. In the headlines, penguin, hundreds, sohu, big fish, etc. published articles do not need to publishers text expression magnificent, logical thinking fluent, description of the way to have skills, only need to article content is attractive, will be able to get good traffic, the threshold is very low. Since entering the 5G time, a variety of new media platforms have emerged like bamboo shoots in spring, providing new media practitioners with a variety of marketing channels and methods. (3) Wide range of industries, comprehensive coverage of today's Internet era, everyone has a cell phone, everyone will operate a variety of new media platforms. Whether it is manufacturing, service industry, agriculture, animal husbandry, tourism, etc. can be marketed through the new media platform. And users cover all age groups 20-30 years old, 0-40 years old, 40-50 years old, 50-60 years old, etc., whether it is China, the United States, the United Kingdom, Russia, as long as there is a network can receive the marketing strategy and advertising.2 disadvantages of the new media marketing (1) the lack of trust, it is difficult for customers to move a lot of customers pursuing the "Seeing is believing, not seeing is not real! ", no matter how good the product is advertised, how full-featured, as long as the customer does not actually touch, experience, attract customers, mobilize the motivation to consume. (2) advertising effect limitations of new media advertising to show in the major new media platforms, its marketing effect and advertising effect will have a computer, tablet, cell phone screen limitations, its color, sound effects, creativity has a lot of limitations. (3) Difficult to convert, traffic is difficult to realize the ultimate goal of new media marketing is to convert the fan economy, private domain traffic into profit, so as to achieve the purpose of low-cost high reporting. But it is not to send a few articles, a few videos will have traffic, fans, but the whole team to cooperate with each other, and strive to convert private domain traffic into public domain traffic, collect fans to achieve the ultimate goal of traffic conversion. Difficult in how to capture the customer desire, team organization and coordination and cooperation?