Rural tourism development research report, rural tourism development report

Rural tourism development research report

First, the development of

In recent years, with the vigorous development of ecological tourism in Zhangbei grassland, as a reasonable extension of the tourism industry, rural tourism has also been rapid development. In the development, we always adhere to the guidelines of rural tourism and the combination of rich people and strong county, the development and introduction of the "Zhangbei County People's Government on strengthening the management of rural tourism business regulations," as well as the relevant industry management methods, and the rural tourism business service standards to make specific requirements. 2006 county rural tourism **** counted the investment of funds amounted to 2.3 million yuan, receiving tourists up to more than 60,000 people, to achieve income of 12 million yuan. To date, the county has been Sanbao Yingpan, Santai Mongolia camp, Haiziwa, Daliangzhuang and other 7 villages of more than 500 farmers to participate in the construction of rural tourism. Among them, Haojiaying Township Sanbao Yingpan village has been named one of the first 30 rural tourism demonstration sites in Hebei Province.

Sanbaoyingpan Village is close to Zhongdu Primitive Grassland Resort, which actively develops rural tourism by virtue of its good location advantage and rich pasture resources. Last year, the village invested more than 600,000 yuan, a new farmhouse hotel building and farmhouse courtyard 5. By the end of 06, the village tourism reception households developed to more than 50 households, with 85 horses, 35 grassland motorcycles, go-karts 20, the average household income of more than 16,000 yuan. Farmers with outstanding business were awarded the "Star Rural Folk Tourism Households" label. Farmers have a full range of food and housing facilities, entertainment programs, embroidery and knitting and other farmers' homemade tourist souvenir merchandise with distinctive characteristics. The rise of rural tourism has realized the re-employment of rural surplus labor force, pulling the effective growth of rural economy, and become a powerful supplement to realize the sustainable development of tourism industry in our county.

Second, the development of rural tourism problems

First, the development of rural tourism is still in the scattered state, the lack of scientific planning to guide the healthy and sustainable development of rural tourism industry; Second, the rural tourism characteristics of the brand is not prominent enough, the cultural connotations to be excavated in depth; Third, the policy is not enough to support the strength of strong, backward basic services and facilities; Fourth, the rural tourism market order to be further strengthened management and standardization, rural tourism market order. Further strengthen the management and standardization, rural tourism team to improve the overall quality.

Third, the next step in the direction of work

(a) scientific planning to guide the sustainable development of rural tourism. First, the establishment of Zhangbei County, the development of rural tourism work leading group, the rational development of the work development program, the construction of rural tourism into the government's macro-control. At the same time, on the basis of the original rural tourism demonstration village, focusing on the birch ridge, haiziwa, Maliantan ecological park, small two Taiwan agricultural demonstration area, the wrong season vegetable plantation area, dairy cattle district, sugar beet plantation area and peony flower mountain Guanlin Pavilion, etc. in the area of the village with the value of the development of rural tourism, and actively determine the second batch of rural tourism demonstration sites in Zhangbei, rural tourism to lead to the health of the sustainable and harmonious track. The rural tourism will be led to a healthy, sustainable and harmonious track.

(2) Dig deep into the cultural connotation, highlighting the characteristics of the brand. At present, our county rural tourism still stays in the rough pattern, there is a one-sided emphasis on the development of rural natural resources, ignoring the phenomenon of local vernacular cultural connotation excavation and utilization. In the future, a traditional cultural advantages into rural tourism industry advantages, take the road of cultural brand. To enhance the gold content of rural tourism with special culture. Rural leisure tourism as a kind of experience economy, which is characterized by tourists through experiential consumption to obtain pleasurable feelings. To make great efforts in the rural tourism product participation, with high content of native culture, strong participation of tourists, to meet the personalized experience, the simple folk style of the diversified tourism products and projects to meet the needs of the experience economy. Thirdly, we should avoid the one-sidedness of a thousand villages, and take the road of dietary culture, nomadic culture and tourism commodity culture. To open up ecological agricultural tourism parks, so that tourists can participate in farming labor and experience the fun of farming. We should pay attention to collecting the cultural background, historical origin, folklore and other information of food culture resources, so that tourists can listen to the story, enjoy the raw materials and cooking process, and taste the delicious food, pay attention to the spiritual enjoyment of tourists, and enhance the cultural connotation of rural food and drink, actively promote the development and innovation of vernacular tourism commodities, and maintain the vernacular flavor of the characteristic handicrafts, ethnic dresses and a few traditional crafts, so as to increase the connotation of rural tourism. The company's website has been updated with the latest information about the company's products and services.

(C) multiple measures to strengthen infrastructure construction. First, the introduction of policies to support agriculture, agriculture, and actively seek provincial and municipal agriculture, poverty alleviation and other departments of the special funds, focusing on the improvement of roads, walls, drainage and sewage, health care, tourist toilets, communications and other basic service facilities. The second is to invite experts from the Hebei Institute of Geographic Sciences to provide professional guidance on the preparation of rural tourism development planning for Sanbao Yingpan Village, focusing on the development of resources and tourism at the same time to do a good job of environmental protection. The third is to broaden the financing channels, and actively absorb social capital into the construction of rural tourism, accelerate the overall upgrading of rural tourism demonstration village.

(D) strengthen management, and strive to enhance the overall level of service. Give full play to the functions of the tourism police station and law enforcement brigade, regular in-depth farming tourism reception households, the quality of its food and beverage, health environment, service attitude to carry out random checks, the substandard people ordered a deadline for rectification. Strengthen the institutionalization of management, and sign a safety and hygiene responsibility book with each rural tourism operator, to provide a safe and secure tourism environment for tourists, and also improve the safety and hygiene awareness of practitioners. Carry out rural tourism service training. The development of rural tourism service norms and rural tourism education and training programs, combined with the construction, multi-level, multi-form education and training, the organization of personnel in-depth rural demonstration sites (households), to send education to the door, and strive to improve the overall level of service of rural tourism in our county.