Why do you need to promote your website? What is the purpose?

Website promotion is an important part of network marketing, e-commerce also plays a vital role, is the enterprise to achieve the "Internet +" an important means of industrial transformation, so it must be done.

Website promotion methods are many methods, root and branch can not be separated from the "interactive" this core, only the use of different carriers and modes of operation.

A website to promote the benefits:

1. The establishment of corporate image.

This, simply put, is to use the network in the form of establishing the image of enterprises and businesses, whether it is a business or enterprise, or even hospitals and individuals, a good image and good word of mouth effect is always good.

2. Improve the visibility of the enterprise.

Now there are many ways to become famous, network hype has not been a very fresh opinion, give this point, we should pay special attention to, network marketing certainly refers to the favorable aspects, but not to do network marketing as a target of other counterparts to attack. At this point, not only require our network marketers to do a good job, but also requires us to the quality of the enterprise god and service to be strong. Can not give the pigtail of being attacked.

3. Network marketing is conducive to the expansion of the enterprise market.

Due to the development of modern cities, the sharp rise in the number of employment, resulting in the saturation of the industry, therefore, the various businessmen in the region is long is also increasingly difficult to do, but an industry, in other indeed or city may be better to do a little bit, give this, the network has become embodied in his advantages. The economics of resource integration and utilization, is long deployment and so on can also be used in the network.

Second, the website promotion methods

1. Search engine promotion methods

Search engine promotion refers to the use of search engines, classified directories, and other online information retrieval function of the network tools to promote the site.

Search engine promotion methods can be divided into a variety of different forms, the common ones are: login free classified directory, login paid classified directory, search engine optimization, keyword advertising, keyword bidding ranking, web page content positioning ads and so on.

2. Email promotion methods

Email as the main means of website promotion, commonly used methods, including e-newsletters, member newsletters, professional service providers of email advertising. Email marketing based on user permission is different from spamming (Spam). Permission marketing has obvious advantages over traditional promotion methods or unauthorized Email marketing, such as reducing the nuisance of advertisements to users, increasing the accuracy of potential customer targeting, enhancing the relationship with customers, and improving brand loyalty.

3. Resource Cooperation Promotion Methods

Through website link exchange, advertisement exchange, content cooperation, user resource cooperation, etc., to achieve the purpose of mutual promotion between websites with similar goals, of which the most commonly used resource cooperation method is website link strategy, using the resources of website visits between partners to cooperate in the promotion of each other.

4. Information release promotion methods

The relevant website promotion information will be released on other potential users may visit the site, using the user in these sites to obtain information to achieve the purpose of website promotion, applicable to the release of this information on the website, including online yellow pages, classified ads, forums, blogs, blogs, supply and demand information platforms, industry websites and so on. This is one of the most common ways to promote a free website.

5. Fast URL promotion method

That is, the reasonable use of the network real name, generic URLs, and other similar keywords website shortcut access to achieve the method of website promotion. The shortcut URL uses the natural language and the website URL to establish its correspondence, which is used to the use of Chinese users, provides a great convenience, the user only need to enter than the English URL to be more easy to remember the shortcut URL can access the site.

6. Online advertising methods

Online advertising is one of the most common online marketing strategies, and has a significant role in online branding, product promotion, and website promotion. Common forms of online advertising include: BANNER ads, keyword ads, classified ads, sponsored ads, Email ads, and so on. Network advertising user website promotion, with a wide range of choice of network media, diverse forms, strong applicability, timely delivery and other advantages, suitable for the initial release of the site and any stage of the operation period.