Traditional Culture Encyclopedia - Traditional customs - What are the advantages and disadvantages of zara's online and offline retail models?
What are the advantages and disadvantages of zara's online and offline retail models?
Demand.
1. Advantages: ZARA's online and offline sales channels are highly integrated, and it has great advantages in CRM. In addition, it responds quickly to online demand, so it can reflect customer demand through online data.
2. Disadvantages: ZARA's online and offline sales channels are highly integrated, and it has great advantages in CRM (Customer Relationship Management). In addition, it responds quickly to online demand, so it can reflect customer demand through online data.
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