How to make a good video advertisement of planting grass?

Compared with hard, wide and soft advertisements like grass, it is more acceptable to users.

The short video advertisement for planting grass can be in the form of a video online log (vlog). The so-called video log is to use video to write logs, stories, feelings, experiences, thoughts and experiences.

Its characteristics are life-oriented content, colloquial lines and grounded style. If there are many scenes, you can also use split-screen recording.

1, go. Try to have a bright spot at the beginning, which can be started by self-reporting or stimulating the pain points of users.

2. perspective. From the user's point of view, consider the problem from the user's point of view, such as "it is very suitable for a woman like me who doesn't know how to match!" "Boys who are too lazy to wash their hair like me must try!" .

3. Pictures. High saturation tones and bright colors can easily stimulate users' emotions, connect products with happy pictures and produce positive psychological experience.

4. Music. The use of relaxed, lively and pleasant BGM must conform to the user's age, such as young people, youthful style, popular rap and lively rhythm; Middle-aged and elderly people, nostalgic style, soothing and relaxing, positive energy.

5. experience. Show the user's perception through the scene, which can be their own perception or the perception of people around them, convey the good feeling of delicious, easy to use, fun and convenient, and create an atmosphere of loving life. For example, "take a sip, it's cool from top to bottom!" "There is a faint fragrance, and my girlfriend asked me if I secretly put on perfume!" .

6. Guide. Try to use indirect and implied guidance to promote user conversion, such as "sisters like me who love acne on their foreheads must use it!" "A male compatriot who travels frequently like me must prepare one!" .