The meaning of the design of the station label

CCTV

CCTV is the national TV station of the People's Republic of China. His logo is the most with the international standards, the use of text logo method, simple and easy to recognize, the meaning is not much, but the collection of characteristics to give people a refreshing feeling. But the original logo we can also see from the interview microphone or CCTV building, he is a combination of CCTV's deformation, shaped like an atomic nucleus, but also focuses on the trajectory of the satellite operation, this logo is extremely endowed with the characteristics of the times, is the perfect combination of text logo and graphic logo. Later, it was changed to a simple two-line "CCTV", which is easy to recognize at a glance.

From January 6, 2015, a new single-line logo promo appeared on CCTV-13 in the early morning hours.

China Education Television

The China Education Television (CET) station logo uses the shape of hands holding each other to form the theme.

Image 1: It highlights the concept of China Education TV to build the world's largest learning platform with equality and interaction, understanding and communication, openness and interaction, as well as the guiding ideology of "people-oriented, fashionable learning, competence-first, and service-centered".

Imagery 2: The shape of the two hands is a variation of the letter "L" at the beginning of the English word "Learn" to show that it advocates the new concept of learning in a learning society, and strengthens the new social fashion of learning for everyone, learning all the time, learning everywhere, and learning on your own initiative. The new fashion of the society.

Image three: knowledge is compared to a hand, down to improve the overall quality of all people, up to lift the future of national revitalization, a metaphor for only learning to gain knowledge, only learning to change destiny, only learning to achieve the future.

On June 24, 2015, China Education Television (CETV) changed its logo to a simple one-line "CETV", which is easy to recognize at a glance.

Beijing TV

Approved by the State Administration of Radio, Film and Television (SARFT), on January 1, 2009, Beijing TV will launch a new station logo design and channel image. The new BTV logo design takes BTV (Beijing Television), the abbreviation of Beijing Television, as the main design element, with simple graphics and concise meaning, which is more modern and internationalized. In terms of the main color, the BTV logo adopts the red of the Forbidden City's palace wall and the white of the Chinese alabaster as the main color tones, whose solemn, modern and internationalized sense of the whole and the image of BTV itself fit without a gap.

Heilongjiang TV

Heilongjiang Province is named after the Heilong Jiang, so the symbol emphasizes the Chinese character for "dragon," which is in cursive script like the winding Heilong Jiang, and at a second glance looks like a Chinese seal with Chinese characteristics, a combination of the Chinese character for dragon and the Chinese character for dragon. The Chinese character "龙" is also in cursive script like a winding river Heilongjiang, and at a second glance it looks like a very Chinese seal, a perfect example of combining national characteristics with regional colors.

Jilin TV

Jilin TV's logo is a combination of the two English letters of Hanyu Pinyin "JL" and Jilin's "provincial bird" Danding Crane, which is a smooth and well-conceived logo, and the Danding Crane has the meaning of good luck and happiness. In addition, the logo and the horizontal plane was 45 degrees up, symbolizing Jilin's economic and cultural prosperity, life is full of hope.

Liaoning TV

Liaoning TV changed its logo to a yellow ball, symbolizing the black land, and a deformed Big Dipper star, symbolizing that Liaoning is in the north. The new logo of Liaoning TV has become more distinctive, symbolizing the positive spirit and the hope that Liaoning will prosper.

Hebei TV

Hebei TV just recently changed its symbol, which is based on the Great Wall and the Bohai Sea. The Great Wall and the Bohai Sea nurtured the self-improvement of the children of Yanzhao, and the Bohai Sea represents the broad-mindedness and ambition of the people of Hebei, the Great Wall started in Hebei, and at the same time, it is also the symbol of the Chinese nation, which inherits the history of Chinese civilization. The logo is simple, generous as a stroke of genius and leaves a deep impression on people.

Shandong TV

Shandong is the mouth of the Yellow River, so its logo is winding and undulating like the Yellow River, reflecting the rich regional characteristics. At the same time, it is also a variation of the initial letter "S" of Shandong, and people are used to write the character "山" in cursive script in the shape of "S". The logo conveys the spirit of hospitality of the people of Shandong like a colorful ribbon.

Shanxi TV

Shanxi is an important base of China's coal industry, so its logo resembles a flame, and the flame represents the spirit of hard work and endlessness of the people of Shanxi. At the same time, the shape of the logo is very similar to the topography of Shanxi Province, the curve in the center represents the Fen River, the longest river in Shanxi, which passes through Jinzhong and Jinnan. The Fen River not only carries the hope of the people of Shanxi, but also the 5,000-year civilization of Shanxi.

Tianjin TV

Tianjin TV's symbol is a variation of the initial letter "T" for Tianjin.

Jiangsu TV

Jiangsu TV's logo adopts red color as the main tone, with simple composition and profound meaning. The idea of the logo comes from the concept of "people-oriented". Therefore, it takes the pictogram of the Chinese character "人", and skillfully combines the Hanyu Pinyin with the Chinese character "人". The Chinese pinyin "JS" is skillfully integrated into the character "人". In the seeming simplicity, it depicts a grand picture of the confluence of the Yangtze River and the canal, which is endowed with strong regional characteristics.

Anhui TV

Anqing and Huizhou each take one character to form the name of today's Anhui Province. The logo of Anhui TV is based on the "Welcome Pine" of Huangshan Mountain, a famous scenic spot in Anhui, reflecting the spirit of hospitality of Anhui people. At the same time, the shape of the pine is like the initial letter "A" of Anhui, which is easy to recognize at a glance.

Jiangxi TV

Jiangxi TV is named after the western part of Jiangnan. The symbol of Jiangxi TV has a bright three-dimensional sense, which is a combination of the initial letters of Jiangxi's Hanyu Pinyin "JX", resembling a beautiful azalea flower.

Zhejiang TV

The name of Zhejiang Province comes from the fact that Zhejiang is also known as the Qiantang River, so the white curve in the center represents the mother river of Zhejiang, the Qiantang River, which also resembles the English letter "Z". Jiangnan has a lot of water and rain, so the logo uses blue as the background color to represent the lingering south of the river, which has a bright regional characteristic.

Dongfang TV

Dongfang TV's symmetrical composition of a red ball and a white star is a bold attempt with a modern concept. When people think of the East, the first thing that comes to mind is the sun, which represents Shanghai as a vibrant metropolis. Red is also a traditional Chinese color, a symbol of good fortune and celebration. The five-pointed star represents victory and beauty, and the white color is the iconic color of the West. The matching of red and white also represents the fusion and exchange of Chinese and Western cultures.

Shanghai is also known as Shencheng, so the logo of Shanghai TV is like a Shenhua flower, and the three petals of the Shenhua flower resemble a sail, which signifies that the young city of Shanghai is like a sailboat riding the wind and waves, and is about to sail away.

The logo of the Oriental TV station is still based on the red sun, and the white color resembles a seagull flying higher and higher, symbolizing that Shanghai's development is getting faster and faster.

Henan TV

Many people are talking about the fact that Henan has an elephant in its ancient history, so the logo of Henan TV is shaped like an elephant. In fact, the elephant is only a variation of the initials "HN" for Henan, which is surrounded by an orbit simulating the operation of a satellite. However, with the rapid development of science and technology, after computer technology, this insignificant symbol has a more contemporary flavor.

Hubei TV

Hubei TV's new logo has a blue theme color and a river in the middle. The river looks like the intersection of the Yangtze River and the Yellow River in the middle, hiding the similarity of the English "hb" and suggesting the river scenery of Hubei.

Hunan TV

Hunan has been known as the "land of fish and rice" since ancient times, so its logo is colored in the yellow of ripe fruits, which represents affluence and well-being. In the lower left of the logo there is a triangle gap just with the logo in the middle of the gap combined into a fish figure, and the shape of the fish body is shaped like a grain of rice. This is precisely the best interpretation of Hunan's "land of fish and rice".

Southeast TV

Fujian was named after Fuzhou and Jianzhou, and Southeast TV launched its new logo on May 1, 2006 at zero hour. The logo has blue and white as its basic colors. The blue color represents the Taiwan Strait, while the white color in the middle is a variation of the initial letter "F" for Fujian. The "F" also resembles a white seagull flying freely in the Taiwan Strait, implying that the two sides of the Taiwan Strait belong to the same country, and that exchanges and interactions between the people on both sides of the Taiwan Strait should not be subject to any political restrictions. The seagull's pair of wings is like a bridge connecting the mainland and Taiwan, and it also signifies that Fujian Province is the window of communication between the motherland and Taiwan.

Guangdong TV

The symbol of Guangdong TV is a variation of the Chinese character "广", which is the English letter "TV" in the form of strokes, and the dot at the top symbolizes the red sun. The dot at the top symbolizes the red sun, and also symbolizes the reform and opening up of Guangdong Province under the leadership of the Communist Party of China (CPC), and the positive and enterprising situation. The whole symbol is in the shape of a triangle, with the regional characteristics of the Pearl River Delta. The simple and clear symbol is written like a brush, and the strong strokes represent the strong, courageous and undaunted spirit of the people living in the land of Southern Guangdong.

Guangxi TV

Guangxi TV's symbol is an anagram of the English initial "G" for Guangxi.

Tourism TV

Hainan TV's Tourism TV, like Oriental TV, is a newcomer with a great logo, and Hainan TV's channels have adopted the same four-star logo as Tourism TV.

Tourism TV's slogan body has not moved, the heart has been far more clever. The mood of its promotional videos is also spot on.

Yunnan TV

Yunnan's unique climate and geographic conditions have bred a wealth of animal and plant resources. The peacock is a representative of Yunnan's flora and fauna, which is why Yunnan is known as the "Peacock Kingdom". The symbol of Yunnan TV is like a peacock ready to open its screen, which has strong national and regional characteristics, and also symbolizes good luck and wealth. The logo is concise, vivid, with smooth strokes that have the flavor of traditional Chinese calligraphy and painting, and abstract shapes that have the mystery of minority decorative patterns and Naxi Dongba hieroglyphs.

Guizhou TV

Guizhou TV's new logo is inspired by the TV and the "on" symbol on the TV remote control, which has been nicknamed by netizens as the "switching station" due to its overly graphic and realistic nature. The new logo is still based on the initial letter "G" of Guizhou TV's Hanyu Pinyin. The new logo retains the original inscription by Guo Moruo.

Chongqing TV

Chongqing TV is abbreviated as CCQTV, and its logo is a clever combination of the initials "CQ" for the word "Chongqing," in the form of a "parrot. "

Sichuan

Sichuan TV

"Sichuan" means water, and as the name implies, the origin of the name of Sichuan must be related to water. The Tuojiang, Minjiang and Wujiang rivers, together with the Jialing River, which originates on the southern slope of the Qinling Mountains in Shaanxi Province, form the name "Sichuan". The logo of Sichuan TV is a perfect combination of the word Sichuan. In ancient times, the accountant used to form the character "四" in a "circle", and the two strokes to the right of the character "四" in the logo are the same as the character "四". "The word *** with the composition of the" Chuan "word, the entire logo together is the Chinese character" Sichuan "

Xiande

Tibet TV

The logo is shaped like a yak's head, with obvious regional characteristics, while the red, green and blue bands symbolize the close connection between Tibet and the mainland.

Qinghai TV

Qinghai TV station logo means green mango and the water of the three rivers; Qinghai is the source of the three rivers, in order to protect the purity of the water source, the people of Qinghai have made a lot of contributions, the logo implies that everyone should cherish every drop of water, love every tree, every mountain, and be kind to every life.

Xinjiang Satellite TV

The color transition of the logo is naturally formed in the section, which coincidentally implies the first character "X" in the Chinese pinyin of "Xinjiang". Bold and unrestrained, the main color contains three colors: red, yellow and purple. Red is a traditional Chinese color, representing festivity and abundance, and red also represents the meaning of positive and healthy.

Gansu TV

Ganzhou and Suzhou each took a character that is the origin of today's Gansu Province. Gansu was an important route of the Silk Road, a necessary passage from the ancient Central Plains to the West Asian countries. The design of the label is a combination of the initials "GS", which is the hanyu pinyin character for Gansu. "G" is green to symbolize the vitality and hope of the land of Gansu, "S" winding, on behalf of the Yellow River and the Silk Road through Gansu, but also a sign of Gansu TV from the past to the future, and strive to move forward.

Ningxia TV

Ningxia, the "Pearl on the Seaside", is known as the "peaceful Xixia". Since ancient times, there has been a beautiful metaphor of "Nine curves of the Yellow River are rich in Ningxia". The logo of Ningxia TV is also an excellent interpretation of this allusion. The yellow color represents the nine bends of the Yellow River, while the blue color on the top symbolizes the rich oasis of Ningxia. The logo also represents the good wishes of the people of Ningxia who long for peace and happiness.

Neimenggu Satellite TV

The logo of Neimenggu TV is very contemporary, it is the similarity of Neimenggu's initials "NM", which is simple, bright and easy to recognize. The logo is simple, bright and easy to recognize. At the same time, the resemblance of the word "NM" is like gurgling water, symbolizing the rich natural resources and simple customs of Inner Mongolia.

Shaanxi TV

The orange color is not only the color of the land of the Three Qin Earth, but also highlights the royal weather of the 13th ancient capital of Xi'an, implying that Shaanxi Broadcasting Television is like the rising sun, vigorous and energetic. Orange, white and sky blue accompany each other, not only is the inheritance of the original base color of the station logo, but also given a new meaning, like a bright star in the vast blue sky.