What is the future development trend of hotel industry?

The future development trend of the hotel industry is as follows:

First, it is from star rating to brand.

Traditional star-rated hotels have serious homogenization and similar experiences, and their brands are weakening, so it is inevitable that they will die out. In the future, chain brands with distinctive brand spirit and corresponding tonality product design will have more and more important voice.

Second, the rise of local brands.

Reopening the border after the epidemic will improve the situation of few international tourists. However, the confrontation between China and the United States and the egoism of various countries, including the sequelae of the epidemic, will reduce the number of international tourists and the rise of local hotel brands.

Third, the monomer moves to the chain.

98% of closed hotels are single. Single hotels are weak in anti-risk ability and limited in all aspects, and urgently need to transform into chains and brands.

The market structure of China hotel industry;

Transforming into a big accommodation industry

From the perspective of industry composition, the hotel industry maintains a pyramid-shaped market structure in terms of quantity, scale and grade, with high-end hotels accounting for 7.4%, mid-range hotels accounting for 28.6%, budget hotel chains accounting for 2 1. 1%, and other hotels accounting for 4 1.9%.

Generally speaking, the format of serving the mass market accounts for 92.6%, which reflects the people's livelihood attribute of the hotel industry transforming into a big accommodation industry and serving the mass consumption.