What are the characteristics of rural tourism? How to develop rural tourism?

1, unique activities object

China's rural area is vast and varied, coupled with the lesser impact of industrialization, most areas still maintain the natural landscape, different styles of local customs and folklore, rural tourism activities object has a unique character, simple village workshops, primitive forms of labor, the real folklore, indigenous agricultural and sideline products. This formed in a particular region of the "ancient, the beginning, true, soil", with the town's unparalleled proximity to the advantages of nature, for tourists to return to nature, back to basics to provide superior conditions.

2, decentralized spatial and temporal structure

China's rural tourism resources, up and down five thousand years, ten miles of different customs, and most of the natural landscape, labor patterns, farm life and traditional customs, mainly by the seasons and the climate has a greater impact. Therefore, the variability of time and geographical dispersion of rural tourism can meet the needs of tourists in many aspects.

3, the main body involved in the behavior

Rural tourism not only refers to a single sightseeing tour projects and activities, but also includes sightseeing, entertainment, recreation, recreation and therapy, folklore, scientific research, visit ancestors and other multi-functional, composite tourism activities. The composite type of rural tourism leads to a large degree of participation in the main behavior of tourists. Rural tourism allows tourists to experience rural folklore, farm life and forms of labor, in the joy of labor, purchasing satisfactory agricultural products and folk crafts.

4, high-grade cultural level

Rural culture belongs to the folk culture, China's colorful folk culture in the countryside has a long history and rich connotation, resulting in rural tourism in the cultural level of high-grade features. The countryside of a variety of folk festivals, arts and crafts, folk architecture, folk art, wedding taboos, interesting legends, etc., endowed with a deep cultural heritage. Because of the rural community of this "strong regional localism and hometown concept of the characteristics of the non-normative", so that the folk culture has a profound simplicity and secrecy, for the city tourists, has a great temptation and attraction.

5, sustainable tourism development

Since modern rural tourism integrates rural natural imagery, cultural imagery and modern science and technology, tourism development and agricultural production in one and city tourism and rural tourism in one, and thus is sustainable tourism.

How to develop rural tourism

First, there is a great demand. Tourists seek poor drought. With the boom of domestic tourism, the market demand for rural tourism is gradually growing. City people want to get rid of high-rise canyons, concrete forests, relieve the pressure of high workload, shade foot nostalgia and the yearning for nature needs.

Secondly, it has similar characteristics with leisure and vacation tourism. Focus on leisure and entertainment, health and physical and mental needs, at the same time, rural tourism is largely characterized by repeated consumption.

Third, there are differences with general vacation tourism. It is generally believed that leisure vacation tourism is a more mature type of tourism than sightseeing tourism. Some leisure vacationers have a higher level of disposable income and are less sensitive to the price of leisure vacations, and vacation tourists favor vacations that are farther away and longer in duration. Compared with general vacation tourism, rural tourism has the following characteristics: rural tourism is mainly targeted at the surrounding town market, so the travel distance is shorter, unlike general medium- and longterm leisure vacations; rural tourism travelers are more sensitive to the price of tourism (compared to casual tourism and family tourism, the unit of collective travel on the price sensitivity is relatively low), which may be related to the fact that the rural tourism market is still not too mature, and has not formed a reliable tourism market for travelers. This may be related to the fact that the market for rural tours is not yet too mature, and there is no brand effect that can be trusted by travelers; rural tours are generally close to each other, and the travel time is short. Wei Xiaoan, in his article "The Development of China's Three Rural Tourism", argues that the market level of rural tours is relatively distinct: citizens' activities and farmers' activities are basically mass tourism, which belongs to relatively low-grade consumption; departmental activities belong to medium-grade consumption; corporate activities are at a higher level, which belongs to high-grade consumption. Therefore, it can be said that the demand market for rural tourism is a differentiated market.

And take these two forms of travelers in the minority. Travel agencies should pay attention to these two forms of market development, in a certain sense, the need for travel agencies to change their roles and adapt to market demand.

Specifically, for rural tourists, travel agencies need to make corresponding adjustments in product design, agency services, consulting services, etc., to meet the needs of rural tourists. For example, to further improve the flexibility of the product portfolio, to provide tourists with professional line design advice; to provide some agency services, not necessarily package travel services; to provide convenient and fast professional consulting services and so on. For the unit group rural tourism, should strengthen the contact with the unit, improve customer management, according to the unit tailor-made products, and through quality service to attract repeat customers.

(E) moderate attention to the extension of rural tourism projects

Rural tourism is not limited to agricultural tourism, but also can develop some expansion projects. For example, forestry tourism, ornamental forestry; fishery tourism, marine fish farming sightseeing, fishing in rural ponds and streams, etc., which can be integrated into the travel agency's products as an extension of rural tourism, enriching the content of the product and enhancing the fun.

(F) Combination of rural atmosphere, tourism experience and urban lifestyle

The rural atmosphere should be prominent, such as natural landscape, original rural flavor. Then add some experiential elements, so that travelers y experience the rural atmosphere, experience a strong sense of countryside. However, in some closely related to the life of the tourism infrastructure and other aspects of the need to coincide with the city life, and can not just seek "earth". For example, bathroom facilities, basic accommodation, as well as the hygiene of the destination, etc., so that tourists can maintain the urban lifestyle.

(II) Characteristics of product supply

First, resource characteristics. Rural tourism itself is a broader concept, can be utilized in a wider and richer variety of resources. For example, the beautiful natural scenery of the countryside, good ecological environment, deep cultural deposits, simple folkways and so on.

Second, the product characteristics. Destination product homogenization, the phenomenon of close repetitive construction is more serious, the market is not enough development