What is the difference between Walmart Supermarket and Sam's Supermarket?

A few days ago, Walmart sent a good news report, which reads, "Good news! Sam's paid memberships have exceeded 4 million".

Good news indeed.

It can even be said that many people previously probably did not even think, 260 yuan voucher not only did not become a barrier between consumers and Sam, and even more and more big stores, began to follow Sam's mode of operation, the preparation of warehousing membership stores.

As China's first large-scale high-end paid membership retailer, Sam's just entered the Chinese market, and many people are sweating for it.

After all, at that time, its living environment, if you use a phrase to describe it, that is, "there are wolves in front of you and tigers behind you".

On the one hand, the rapid development of . Online e-commerce, changing people's shopping habits. More and more users tend to use APP to buy daily necessities, the degree of dependence on offline supermarkets is reduced.

Coupled with the continued rise of community group purchasing and other forms of business, the traditional hypermarket industry has been hit hard, and profitability has declined sharply, and the days of the wind are long gone.

The performance data of RT-Mart, Yonghui, Renren and BBK in recent years speaks for itself.

On the other hand, there is the issue of "tickets" mentioned earlier.

Before Sam's, few supermarkets would set a threshold for consumers, and most people lacked the knowledge and recognition of paid membership as a consumption model.

So when Sam's first expanded, it was more than once caught up in the maelstrom of public opinion because of its paid membership model.

Things haven't been bought, the money has been spent out of 260 dollars. That doesn't sound very acceptable.

How did Sam's membership continue to grow?

Walmart's global third-quarter results show that Sam's China achieved double-digit growth in both comparable sales and memberships in the quarter.

Sam currently operates 36 stores in 23 cities in China and expects to reach 40 to 45 stores in China by the end of 2022.

The data is vivid and direct.

Practice makes perfect, and Sam's paid membership model seems to be working and succeeding so far.

The question is, why don't they charge for the superstore one more than one of the miserable, either to downsize and break their arms to survive, or directly sold out, and to charge admission, admission tickets sold not cheap Sam can live so well?

In the business world, all seemingly irrational phenomena must be hidden behind one or more reasonable causes.

There are no exceptions.

There are 2 main reasons why Sam's paid memberships are bucking the trend.

One, as mentioned earlier, is that people's shopping habits are different now than they were before, and more and more people like to shop online for the products they need, no matter what.

This is something Sam knows very well.

So it did not circle itself firmly in the offline stores this acre of land, and actively explore the development of the online field. Now, Sam has covered most of the country through the e-commerce platform.

In September of this year, Sam APP also opened a delivery service for the whole country, further opening up the offline and online channels.

The recently concluded Double 11, Sam's sales on the e-commerce platform is about three times that of the same period last year.

Second, to create differentiated selling points.

This may sound a bit big and empty at first.

But if you think about it, it's really Sam's foundation.

Many people are willing to spend money to open a Sam's membership because they can buy high-quality, low-priced products at Sam's, because it's like a large shopping paradise, and because "no one will walk out of Sam's hungry".

Product, service, after-sales.

Every aspect of it, are trying to create a sense of difference for consumers, so that everyone to go shopping on a trip to feel: this 260 yuan worth spending.

Sam's success, does not mean that the warehouse membership store will become a big box stores breakthrough mouth?

When this track is flooded with more and more competitors, how can Sam maintain a competitive advantage?

One by one, perhaps we can only wait for time to give us the answer.

What is the difference between Walmart and Sam's? 3

Sam's was founded in 1983 and is a brand of Walmart. It is a high-end membership store with nearly 8 stores around the world, specializing in apparel, daily necessities, electronics, office users, and food products, which provides a diverse range of products and services to consumers.

Sam's membership stores can accurately determine the core demands of consumers, grasp the psychology of consumers, not only to provide high-quality and high-priced goods, but also for the membership system for the operation of the refinement of the demand for high-end standard of living for consumers to provide a paid membership industry leader. At present, Sam not only accelerate the speed of offline development of stores, but also vigorously develop various channels of e-commerce business.

Walmart is the world's largest retail chain, entered the Chinese market in 1996, in recent years, Walmart's sales have been ranked No. 1 in the world, as of now, Walmart's 113 stores, all over the world and is still expanding. Walmart opened the first Walmart Shopping Plaza in Shenzhen, its most successful place is committed to meeting the basic shopping needs of consumers, timely action, for consumers to upgrade the shopping behavior to explore new needs, and strive to meet the differentiated shopping needs of consumers. And open online shopping platform, so that consumers can enjoy quality goods and services without leaving home. Moreover, Walmart in the face of fierce competition in the market is also in constant demand for breakthroughs and changes, such as the addition of non-retail business in the offline physical stores, the layout of small retail stores, began to reshape the logistics system to adapt to the new consumer habits, data-driven, on-line e-shop.

What's so great about Sam's Club?

1, adequate parking

As the Sam's Club is aimed at mid-end and high-end consumer groups, and most of this crowd is driving to the shopping, adequate parking taking into account the needs of the user, and the Sam's Club will basically provide members with at least 1 free parking space, which can be radiated to the The surrounding population is at least 50,000 people in an ideal situation.

2, unique vision of the location

Sam's Club based on their own positioning to determine where their potential customers, so the location of the store is very important, not only close enough to the members, but also have convenient transportation. Sam's Club stores are typically built in shopping centers and differ from the US architectural style, implementing localized features to cater to Chinese consumers.

3. Favorable prices

The operation of Sam's Club is different from the operation of ordinary supermarkets, and the core point of Sam's Club is to increase the re-purchase rate of its members, and to meet the consumers' demand for prices, so that consumers can keep coming back to the brand to build trust. Most of the goods in Sam's Club are mainly in large packages, which can satisfy consumers' needs for a long time, and the price is also more favorable.