Traditional Culture Encyclopedia - Traditional customs - The difference between computational advertising and traditional advertising

The difference between computational advertising and traditional advertising

Effect, benefit.

1, the effect of computer advertising can be measured, knowing how many users it has reached, while the effect of traditional advertising cannot be measured and can't be known.

2. The charging method of computer advertising is more direct. From cpm to cpc, every point of cps advertising investment represents a revenue, while the revenue of traditional advertising investment will be very small.