Benchmarking tradition. What?

With the development of e-sports, people gradually began to face up to the efforts and integration behind it, and official events also gradually increased. Bonuses have gradually changed from thousands of dollars in the past to tens of millions or even hundreds of millions now. Recently, Ti9 officially came to an end. Although China didn't win the championship in the end, the record-breaking total prize pool, 53-second sold-out tickets, frequent hot search topic discussions, cheers and shouts from the audience and hot discussion among fans in the live broadcast room all showed the vitality and energy of e-sports in China. Its total prize amount is $34.25 million, which has also become the focus of attention.

As a game product that has been in operation for many years, how to maintain its long-term vitality with the help of the e-sports competition system, how to break the single business model of e-sports competition with the help of fans, and benchmark traditional sports in business model, competitive essence and ratings index. With the implementation of a series of policies, TI9 has reference significance for the construction of e-sports professionalization system in China.

The number of sponsors, broadcasters, surrounding shopping malls and online audiences exceeds140,000. As the co-organizer of TI9, Hong Xiao, CEO of Perfect World, told CBN that the high stickiness between DOTA2 and fans is closely related to the setting of TI9' s own competition system. At the industry level, DOTA2' s competition system takes 25% of the cost of specific products consumed by players in a specific period as the prize money of the competition. This way can not only ensure the professional players to get higher income, but also connect the players with the competition more closely, which has a positive effect on the active and stable e-sports ecology.

Other e-sports industries have also begun to follow suit. By the end of last year, a foreign media counted the bonus rankings of the five major e-sports events through statistics. Not surprisingly, the first place is dota2, followed by CS. GO, fortress night, League of Legends, Jedi survival. It can also be seen that as long as you have a player base, even if it is an emerging game, you will still have higher capital gains.