Traditional Culture Encyclopedia - Traditional customs - What is the advantage of bidding ranking?
What is the advantage of bidding ranking?
Bidding ranking, as its name implies, refers to obtaining a favorable ranking position of a China station through competitive bidding. Among them, PPC of search engine belongs to the pioneer of bidding ranking. The basic feature of bidding ranking is to pay by click, and the promotion information appears in the search results (generally in the top position). If it is not clicked by users, no promotion fee is charged. In search engine marketing, the characteristics and main functions of bidding ranking are as follows: (1) Pay according to the effect, and the cost is relatively low; (2) It appears on the search results page, which is highly related to the content searched by users, thus increasing the positioning degree of promotion; (3) The bidding results appear in the top position of the search results, which is easy to attract users' attention and click, so the effect is remarkable; (4) The promotion effect of natural search results ranking of search engines is limited, especially for China Station, where the natural ranking effect is not good, bidding ranking can make up for this disadvantage; (5) Enterprises can control the click price and promotion cost by themselves; (land) enterprises can make statistical analysis of user clicks. Bidding ranking is a way to promote China network by paying for the effect. With a small amount of investment, a large number of potential customers can be brought to the enterprise, and the sales volume and brand awareness of the enterprise can be effectively improved. The bidding ranking is charged according to the number of potential customer visits brought to the enterprise, and the enterprise can flexibly control the investment in China network promotion and get the maximum return. Advantages: quick response: you can enter immediately after setting the keyword price after recharging. Second, there is no limit to the number of keywords: you can set countless keywords in the background for promotion, and the number is controlled by yourself without any restrictions. Third, keywords are not difficult: no matter how popular keywords are, you can enter the top three or even the first as long as you want to do them.
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