What is the attention of the album design?

Doing design, every day have to think about the creativity and innovation of the work, although now on the market has been filled with a lot of vulgar works, packaging, posters, or some of the most cerebral cartoon ads, but sometimes the more thunderous seems to be the more it will attract people's attention. But if a company that is shaping its brand image or thinking about a long way ahead adopts such a work, it won't go far.

Here's a brief overview of what we should be looking for in our daily creative design.

The first point is that the entire layout color is not too uniform

Color clutter, too uniform color in fact, to the user caused more trouble, "the use of uniform color is easier to remember" this statement is not very rigorous, this point of view was established on the premise that the product color design should be consistent with the visual perception of people, first of all, to produce beauty, and then to create a new product. The premise of this view is that the color design of the product should be in line with the human visual experience, first of all, to produce a beautiful, harmonious feeling, and then it is possible to remember, otherwise the human brain will instinctively reject. The image I posted above, which is often seen in the activities and propaganda of major "official" organizations, not only lacks focus, but is also blinding, which proves again and again that most of our leaders are aesthetically illiterate, which is even more terrible than illiteracy.

The difficulty with color unification is the differentiation of color contrasts, including the control of brightness and saturation. No matter how much you want to unify the colors, the key message must not be drowned out by the color itself.

The second point is to try not to rely too much on the filter effect of PS

Nice tool, but it is only a tool, the design should be more considerations of the concept and the purpose of the design, if you rely on the software's computer effects to design, your design will always only be cheesy down. My advice is not to rush to open any design software before your sketches and ideas are complete. The third point in the design of the avoidance of disorderly layout

So there is no slightly safer way of layout design? Yes, there is, "one center, two basic points", to ensure that the overall layout has a focus, which is a painstaking decision that you rigorously screened - it must be the most important information. Two basic points, one is the auxiliary information, the second is the fun part, auxiliary information to tell the user their questions about the product what clues you provide, the fun part of the layout design must break through the traditional layout to give a highlight, he can be a line, can be an illustration, can be a printing process, but also can be a special form.

The third point is not always imitate OR copy

Other people's work is always other people's work, as a designer, there are a large number of other people's good work collection. These works are just in their own need for inspiration or direction, take out a flip, take a look, find the feeling. But some designers, in order to deliver or not willing to use their own brains, directly COPY down, or directly to the Sunflower Treasure Dictionary network a search for their own needs of the brand case, find a case of their own style is similar to follow the gourd to draw a dipper. So I say, the emergence of sunflower treasure dictionary network has solved the problem of lack of creativity of many designers. Creativity, thought is always the soul of the designer. There is no soul of the designer, can only be regarded as an artisan.

The fourth point is how to deal with those too many fonts

The practice of using too many fonts in a limited space is exactly this psychological reaction. In the use of fonts, the first key is to minimize the variety of fonts, you can control their use of fonts within three, if the font must be more than three kinds of how to do? Through the size, spacing, perspective, angle, contrast, color and other ways to the unimportant part of the information fonts fade away, and highlight the most important information.

Another tip is the difference between horizontal and vertical text, according to different reading habits, in our country horizontal text recognition rate is relatively high, but in the layout of the dull a little bit, while the effect of vertical more easy to graphic fonts, the impact of vertical is the direction of the numbers and letters of the English alphabet - therefore, do not use a mix of Chinese and English in the text unless absolutely necessary. So don't use a mix of Chinese and English in your text unless you have to, it's really nasty.

The last point is not to enable a low-quality photo, and even worse, a bad photo = a bad product, or at least that's what users think, and some of them point out directly: "I think it's best not to take photos if the company can't afford to do so". A customized photography program, an excellent photographer, a good idea, a beautiful picture, you can bring more users, at least the attention of the user, this is after the case repeatedly proved that the thing, as a designer you also need to suggest that customers do this, you know if the infringement of the right of portrait, pay the price of a photographer than most of them.