What is the major of publishing business _ employment direction _ what do you mainly study?

How to choose a publishing major, what are the employment directions and what to study mainly when fil

What is the major of publishing business _ employment direction _ what do you mainly study?

How to choose a publishing major, what are the employment directions and what to study mainly when filling in the college entrance examination is a matter of great concern to the majority of candidates, parents and friends. The following is the related introduction, hoping to help everyone.

1, culture target

This major cultivates all-round development of morality, intelligence, physique, beauty and labor, grasps solid scientific and cultural foundation and basic theory of publishing business, has the ability of publication market research and analysis, publication marketing and all-media promotion and operation, has the spirit of artisans and information literacy, and can engage in high-quality technical and skilled talents in publication marketing planning and promotion, cultural product marketing activities planning, new media marketing planning, new media operation and e-commerce.

2. Employment direction

For publications distributor, marketing, business planning, e-commerce division and other occupations, printing liaison and management, market research, cultural brokerage, network marketing, new media operation and other positions (groups).

3, the main professional ability requirements

Have the ability of market investigation and analysis and making marketing plan;

Have the ability of publishing cost accounting and cost control;

Have the ability of publishing channel expansion, business communication and customer service;

Have the ability to publish, display, shopping guide, promotion planning and implementation in bookstores;

Have the ability to plan, promote, re-launch and actually operate the new media marketing of mainstream e-commerce platforms;

Ability to create live scripts, build scenes, manage product links, communicate with users and maintain relationships;

Have the ability of copyright registration and contract filing for various works;

Have the ability to apply modern information technologies such as Internet of Things and big data to the field of publishing and distribution;

Have the ability of inquiry learning, lifelong learning and sustainable development.

4, the main professional courses and practical training

Professional basic courses: survey and analysis of publication market, accounting practice of publication and distribution, introduction to new media, business communication and negotiation skills, and social etiquette of publication marketing.

Professional core courses: publishing topic planning and management, publication marketing theory and practice, bookstore operation practice, new media product design and production, new media marketing practice, e-commerce practice, live e-commerce practice.

Practical training: Connecting with real professional scenes or working situations, and conducting training on publication marketing, e-commerce, online shop operation, new media product design and production, new media marketing, e-commerce live broadcast, etc. inside and outside the school. In various bookstores, travel distribution companies, newspapers and periodicals, private book companies, emerging culture studios and new media companies and other units to carry out job internships.

5. Examples of professional certificates

Vocational skill level certificate: new media marketing, media integrated operation

6. Examples of continuing majors

Examples of continuing undergraduate majors in higher vocational colleges: e-commerce, marketing, all-media e-commerce operation, network and new media.

Examples of continuing undergraduate majors: marketing, editing and publishing, communication, network and new media.