What are all those marketing approaches?

Marketing methods refers to both the marketing process can be used in the method. Marketing methods include: service marketing, experience marketing, knowledge marketing, emotional marketing, education marketing, differentiated marketing, direct marketing, network marketing. 1, service marketing service is used to sell or with the product together with the sale of activities, benefits or satisfaction. Then the beauty business is not only to provide consumers with beauty products, but also to provide consumers with a service that can make consumers become more "beautiful"! This should not be a verbal clamor, and not just a strategy, but actually make a commitment to the consumer, a contact, a kind of enjoyment, a deserved to pay.　Advantage and disadvantage analysis: the beauty industry itself is a service industry, advocating service marketing to improve the practitioners' service consciousness and service ability, are very important. But the key lies in the selection and utilization of personnel. As Zhong Fuwen, Chairman of the Board of Directors of the Time to Advance Medical Technology Co., Ltd. said: "Service marketing is a deeper level of marketing, focusing on customer satisfaction as the center of the value chain management. Starting from product quality, to pre-sale, sale and after-sale services, according to the requirements of winning the terminal, and working on the details, in order to establish corporate brand awareness."　According to consumer demand to provide services and according to the status quo to provide services to a certain extent there is a contradiction, so enterprises should balance this contradiction, find a proven method, the pursuit of "win-win" results.　2, experience marketing The formation of the buyer's market presents some new characteristics of consumer demand. Consumption structure, the proportion of emotional consumption increased; content, personalized demand increased; value objectives, pay more attention to the acceptance of the product feeling; and from the acceptance of the product, consumers actively involved in product design and manufacturing, the consumption process into an experience process. To focus on customer experience as the core of the experience marketing strategy has become the inevitable choice of enterprises in the new period. It focuses on meeting consumers' experience needs, incorporates the "experience" factor into marketing strategy, brings new value to consumers, enriches the content of customer value system, and becomes an important strategy for enterprises to win the competitive advantage in the era of experience economy. It is the most powerful secret weapon in the marketing war of the 21st century, which can quickly draw the distance between consumers and enhance the competitiveness of the brand.　Advantages and disadvantages analysis: With the increase of the proportion of consumers' sensibility, the role of experience marketing in the market is more and more prominent, and draws the distance with the end consumers closer. But from another point of view, too many links in the consumer experience, but also easy to make enterprises and businesses feel overwhelmed. However, emphasize the communication with consumers and touch their inner feelings and emotions; to create experience to attract consumers and increase the added value of the product; to establish brands, trademarks, slogans and overall image shaping, etc., to obtain the recognition of consumers.　3, knowledge marketing in the knowledge economy, the focus of enterprise management will shift from production to research and development, from the management of tangible assets to the management of knowledge. At the same time, the enterprise marketing approach will inevitably turn to a higher level, that is, knowledge marketing will become an important marketing approach to obtain the market. Knowledge marketing so that customers in the consumption at the same time to learn new knowledge, increase the knowledge content of marketing activities; mining product cultural connotation, focusing on the conceptual value of the formation of **** with consumers; the formation of marketing relationships with consumers on the level of the structure; training customers targeted sales. Strengths and weaknesses of the analysis: knowledge marketing focuses more on the practicality of knowledge and innovation, focusing on teaching beauticians more lack of basic medical knowledge, improve the professional knowledge of beauticians; but the shortcomings lie in the way a single, and the need for experts to intervene to do.　　4, emotional marketing emotional marketing is the consumer's personal emotional differences and needs as the core of corporate brand marketing strategy, through the use of emotional packaging, emotional promotions, emotional advertising, emotional word of mouth, emotional design and other strategies to achieve business objectives. It focuses on emotional interaction with customers and consumers, and enhances communication with customers through various salons and fellowships at the salon terminals. This is very necessary when some medium-sized enterprises want to rapidly improve the image of the enterprise.　Advantages and disadvantages analysis: sales force is relatively strong; for helping beauty salons to carry out terminal activities, enhance psychological communication with customers, and do a good job of emotional maintenance with customers and so on play a great role. As Liang Zhicheng, general manager of Guangzhou Fasidian Women's Cosmetics Co., Ltd. said: "Emotional marketing sells products with emotional appeals, which can capture the psychology of consumers and is suitable for one-to-one appeals. The market recognition is good, the shortcomings are that it needs to move a lot of personnel, the cost is big."　5, education marketing The marketing of the beauty industry has actually been closely related to education and training. From the rise of beauty technology training in the early 90's, the popularity of beauty concept training in the late 90's, to the expansion of beauty culture and education nowadays, the object and content involved in this kind of marketing mode with training and lectures as the main form has also undergone a big transformation and enhancement. From the initial skills training for beauticians to today's agents, the quality of the terminal salon and marketing management ability training, the form is more and more live, the content is also more and more, and gradually to multi-level, all-round. Many companies are sparing no effort to try to stand on the origin of education marketing services to customers, on the one hand, with the help of this form of vigorous promotion of corporate culture, product knowledge, on the other hand, it is more important to meet the needs of customers to learn, so as to stimulate their enthusiasm for signing orders, and pull sales.　Advantages and disadvantages of analysis: education marketing constantly disseminate product knowledge, business management knowledge to the audience, enhance the impact of corporate marketing and sales force, but also improve the quality of industry personnel. So from the starting point and audience psychology, it has a unique advantage. But if you really want to use the marketing model in place, it will take a long time, companies must have a long-term development planning and determination, as well as the implementation of a virtuous cycle of long-term development strategy of the enterprise's vitality, but also to ensure that this education is worthy of the name, reflecting the guidance of the scientific, authoritative, and can not float on the surface. Education on stage, investment singing, otherwise the loss will outweigh the gain.　6, differentiated marketing The homogenization of the beauty industry can not be ignored, whether it is the product concept, name, packaging or promotional tools, marketing model, all show the same, follow the development trend. However, when the whole beauty market has changed from seller to buyer, the producer-centered marketing system and marketing concept have undergone fundamental changes. Enterprises need to rely on their own technical and management advantages, the production of performance, quality, superior to the existing level of the market products, or in sales through distinctive promotional activities, flexible sales tactics.　Advantage and disadvantage analysis: the real differentiated marketing is based on the understanding of their product characteristics, distribution channels, efficacy technology, promotion resources and other information, focusing on the advantageous resources, avoiding the mainstream way, to create a unique way of product concept or sales channels, to achieve the effect of surprise. The biggest advantage of its successful operation is to quickly gain market recognition, share, and easy to form a resource advantage. However, it is worth noting that it is easy to be followed by the followers and thus fall into mediocrity, and even become a victim of cultivating the market. 7, direct marketing health care industry, daily line to the beauty professional line, people do not give great attention to direct marketing. Amway, Mary Kay is a typical success story of domestic direct sales, they are through face-to-face communication coupled with professional services and profit-multiplying model, has achieved amazing results. Today, many beauty companies are trying to emulate this model, but really do not have much success, and even some people have questioned whether direct marketing is suitable for China's professional beauty market.　Advantages and disadvantages of analysis: direct marketing is a distribution model, it has a clear target customer groups, no intermediate sales link or minimize the intermediate links, can measure the sales effect, the enterprise can use the sales staff to sell the product directly. It can be said that at present, there is no model like direct marketing, the employee's entrepreneurial passion and product consumption combined so closely. There is no marketing model like direct marketing, the dissemination of efficiency to the extreme. But from the current market situation, direct selling has not formed a climate, many consumers are easy to confuse it with illegal marketing, resistance.