How to sell an ordinary apple to 2 1 yuan?

There is a student named Li Fengxi in unconventional marketing. After a period of study, he has many imaginative ideas, and he will seriously implement his ideas as homework in order to verify them in the market.

At a student YY sharing meeting, he shared a case he had personally operated before and told the whole process of how an ordinary apple sold for 2 1 yuan.

How did he manage to sell an ordinary apple one by one, and sell one to 2 1 yuan, and more importantly, many people rushed to buy it? The following is a detailed decryption for everyone:

Step 1: Set a small table in a crowded place and buy some high-quality apples for testing.

Step 2: Cut the apple in half, and each half draws two different symbols representing men and women with sugar juice.

Step 3: put a sign in front of the table and write the slogan "You are half and I am half. Together, the two are the world!" "

It is with this apple packaging form and advertising language that he suddenly attracted people's attention and desire to buy.

Obviously, this is a product specially sold to couples. In fact, at first, he just tried. I didn't expect to sell a lot of apples in half a day, which really shocked him. This really verified that "as long as you dare to sell, I dare to buy!" Business slang.

From this simple case, we can see that once ordinary products are endowed with certain emotions, the sense of value will be instantly improved. Why are all the apples sold out at Christmas is actually a manifestation of emotional sustenance.