What is the significance of o2o e-commerce model What are the characteristics of the

O2O is a combination of online and offline a new industry, is the combination of the Internet and traditional industries, the former provides information channels release and technical support, the latter provides products and after-sales service, through the deep integration of the Internet and traditional industries to create a new ecosystem.

O2O e-commerce model is characterized as follows:

Let consumers enjoy online preferential prices at the same time, but also enjoy offline intimate service;

Traditional e-commerce to sales or transaction size to measure the effect of the O2O can not be measured purely by the size of the transaction, using the "the scale of the economy affected by the Internet" is more appropriate;

O2O has a strong geographical attributes, which is different from traditional e-commerce, but also different from offline business; and traditional e-commerce compared.