Which is more promising, e-commerce operation or new media operation?

For an e-commerce operator, he should have the following abilities: First, as an e-commerce operator, he needs to have a full understanding of product data and products. And analyze it, find out the advantages and disadvantages, and lay the foundation for the next activity. Second, it is best to do market research before choosing products. You must understand that this product has no market value and position it according to the demand of the product. Third, traffic is very important for e-commerce products, so it must be well drained and promoted. The company is currently recruiting some data analysts. We welcome all those who are interested in data analysis to try it. Those who meet the requirements can submit resumes (can be cultivated! ! ! ) See the delivery method below. For more job information, please pay attention to our official WeChat account. Welcome to contact us. (1, sign a formal contract, five insurances and one gold; 2. Require a college degree or above; 3. The project manager is inexperienced; 4. There are a lot of resumes delivered every day. Welcome to contact us! ! What is the work content of new media operation? The first is content creation, aiming at new media operators, publishing relevant content on WeChat, Little Red Book and Tik Tok platforms for promotion and marketing, and switching users. Second, activity planning, in addition to marketing and promotion, operations also need to frequently report some activities to attract users, so the preparation of the overall activity planning scheme is also operational work. Third, data analysis, yes, new media operations also need to do data analysis. Moreover, it is an indispensable job. By borrowing some data analysis tools, we can analyze the transformation results of products and adjust the output content and activities. E-commerce operation and new media operation have great prospects, but new media operation has more room for development. E-commerce operation has two concepts: size and size, and the work content is very different, and the requirements for ability are also very different. If it is an e-commerce operation with its own platform, it is to operate the self-built e-commerce platform as a product. Three years ago, everyone thought that vertical e-commerce could beat integrated e-commerce (Taobao, JD.COM) in deep operation. Later, the development of vertical e-commerce was really good, and many representative platforms appeared, such as Dream Bazaar (clothing) and Chemical Network (chemical industry). But now the development is not so good, because the traffic is monopolized by the giants. Therefore, if you do the e-commerce operation of this free platform, the pressure is great and the road ahead is unknown. The comprehensive requirements are very high, but it is difficult to make achievements. Second, opening accounts in Tmall and JD.COM for e-commerce operation is relatively simple and has no technical content. The usual work is nothing more than brushing the bill, watching the through train, and changing the product promotion website to do some activities with Taobao JD.COM. The entry barriers for such e-commerce operations are very low, so the competition is fierce and wages cannot go up. New media has a bright future. What is new media? Many people like to simply understand the new media as the official account of WeChat, which is very shallow. New media is a way relative to traditional media, and self-media is also a kind of new media. Therefore, the new media operation currently includes at least WeChat official account, headline number, Tik Tok, live broadcast platform and even the mountainous area just launched by Tik Tok. If it is applied to corporate propaganda, it can also be regarded as new media. To operate new media, we must keep pace with the times, constantly perceive the dynamic changes of the Internet, and strive to catch up with each dividend. To be a new media, we should also have some theoretical foundations of user operation, content operation, brand communication and marketing psychology. Doing a good job in new media operation is actually more difficult than the e-commerce operation of merchants, and it requires higher comprehensive quality of merchants, and of course there is more room for development.