Why did Jingdong launch JBox?

The domestic cloud storage market is already a red sea, with Cool Disk, Kingsoft Fast Disk, Sina Micro Disk, Baidu.com Disk, Huawei DBank, QQ.com Disk, and the list goes on, and Tencent joined the fray with the launch of its "Micro Cloud" not long ago.

As an e-commerce company, Jingdong is unlikely to really enter the cloud storage battlefield, but rather will use JBOX as an enhancement tool for its e-book business to increase the stickiness of its e-book users. As you can see from the tips on the landing page, the average user who fails to log in to JBOX will be redirected directly to the e-book page on Jingdong Mall.

Preparing a cloud storage service to increase user stickiness is another piece of cost for Jingdong, which "doesn't look at gross profit".