Analysis of artistic expression characteristics of digital media

Analysis of artistic expression characteristics of digital media

In the process of digital media artistic creation, we must follow the relevant laws and principles, optimize the use of its virtual characteristics, give full play to our imagination, present the concreteness of thinking, and present a more colorful virtual world for the audience. Next, I will bring an analysis of the artistic expression characteristics of digital media. Welcome to read!

Analysis of artistic expression characteristics of digital media 1 abstract;

With the development of digital technology, 0. 1 has become the basic code of social communication, marking the beginning of a new era for mankind. The artistic expression forms of digital media platform are increasingly diversified, and the artistic creation of digital media continues. As a comprehensive discipline, digital media art has penetrated into many disciplines, such as nature and society, showing different disciplines. It is necessary to analyze the performance characteristics of digital media art from multiple levels and angles, and constantly push it onto the road of healthy and sustainable development.

Key words:

Digital media; Fine arts; Performance characteristics; analyse

With the continuous evolution of the times, digital media art with computer technology and digital technology as the core has developed rapidly, which has optimized the processing form of media art and is no longer bound by the reproducibility and randomness of traditional artistic means. Compared with other types of media, digital media has obvious performance characteristics and plays a key role, constantly promoting the development of digital media art in China in the new period, injecting fresh blood into the teaching of related majors in colleges and universities in China, and constantly promoting the development of teaching in China.

I. Overview of Digital Media Art

With the rapid development of media art, traditional images, music and so on have undergone qualitative changes, and gradually developed in the direction of digitalization, which is closely related to people's work, life and study. In the process of wide application of digital technology, traditional art has new media and development momentum. Digital media art belongs to a brand-new art form, which is based on digital technology and media technology and realizes the mutual integration of human rational thinking and artistic thinking. Usually, digital media art is a re-expression of traditional art based on computer technology and digital technology. From a certain point of view, the emerging digital media art not only inherits the traditional art, but also is the derivative and development of the traditional art. Digital media art has diversified characteristics, such as strong technology, networked application and interactivity. In addition, the rapid development of digital media art has continuously enriched social culture, such as virtual culture, art and entertainment culture, which contains diverse cultural connotations, such as good and ugly, creation and spoof, local culture and cultures around the world. Many cultural works and symbols have some connection with digital technology, which is greatly influenced by digitalization, art and cultural atmosphere.

Second, the performance characteristics of digital media art

1, virtual

In a sense, the realization of digital media art is to realize the virtual objective world under the influence of computer technology. In other words, visualizing things that do not exist in the objective world and building a virtual world are seriously affected by information processing. Simply put, virtuality is a prominent feature of digital media art. Taking Avatar, a large-scale 3D sci-fi film, as an example, under the influence of computer information technology, a person with digital characteristics is virtualized, and a series of plots are unfolded in the virtual world from the perspective of the whole film to attract the audience's attention. It can be seen that digital media art will not be limited by any factors when it plays its role. After conception, it can be visualized in the form of virtualization.

Step 2 fantasize

Under the influence of computer technology, things that don't exist in the objective world are presented, which are particularly novel and give people an unprecedented visual feast. This is the fantasy of digital media art. In film and television works, fantasy films are mostly related to disasters, magic and other themes. There are a lot of fantasy scenes in the films, which are deeply loved by the public, especially students.

3. Interaction

As a comprehensive subject, digital media art combines many modern technologies such as communication technology and network technology. With the help of various softwares, diversified processing of images and sounds can be realized, making abstract and complex digital information more vivid and becoming a new technology that can be perceived, managed and interacted. On this basis, digital media art has certain interactivity, and people have participated in artistic creation, which indicates that China's artistic career has entered a new stage, and the audience can also integrate into the art palace, changing the role of the audience in the art world. More importantly, the audience can slightly change the effect of the work, and can also incorporate new elements into the work, such as journey and legend. In the game, the player can play any role he likes and even change his gender. The audience can carry out a series of activities in a virtual real scene, such as making money, trading goods, and perceiving roles that cannot be realized in life, which is full of magic.

4. Variability and integration

Digital media art is far superior to traditional art, and has distinct editing nature. In the process of artistic creation, videos, characters, etc. They are all digital, presented in the form of 0, 1, and can be edited into different forms, which reduces the creation cost and greatly improves the work efficiency and quality. Take painting art as an example. Under normal circumstances, the creation of painting art cannot be repeated in a wide range, otherwise it will lose its own value. At the same time, digital media art is not limited by time, and many attempts can stimulate the creative inspiration of creators. Take the sound collection of traditional TV programs as an example. In the process of acquisition, different types of noise will appear, and the sound quality is poor. In the later adjustment, the producers only rely on the existing experience to simulate and tune, and the effect is not good, which seriously affects the quality of the film. However, after the application of digital art in film and television works, the expected effect can still be achieved by using audio processing and reasonably adjusting the intuitive sound waveform. As far as integration is concerned, when creating digital media art, it is necessary to make full use of the computer platform and carry out a series of creations with the help of specialized software. This form of creation makes different forms of artistic production merge with each other, and * * * works together. Digital media art creation mainly uses a variety of digital tools, which can be copied many times and widely spread. Taking the stage effect as an example, integrating modern digital media art into the traditional form of literary performance can achieve better results and give people a brand-new feeling.

Thirdly, the enlightenment of the artistic expression characteristics of digital media.

In the process of digital media artistic creation, we must follow the relevant laws and principles, optimize the use of its virtual characteristics, give full play to our imagination, present the concreteness of thinking, and present a more colorful virtual world for the audience. In creation, we can optimize the interaction of digital media art, increase the interaction with the audience, be good at listening to the opinions and suggestions of the audience, and skillfully integrate them into the creation of works to meet the various psychological needs of the audience and provide them with better services. Grasp the fantasy of digital media art, create a fantasy situation for the audience, better present the unknown world and attract the attention of the audience. Taking advantage of its variability, we can effectively manage and control the corresponding artistic elements on the basis of meeting the artistic needs, and lay a solid foundation for the emergence of brand-new technical expressions. In addition, we need to attach great importance to the integration of digital media art, constantly enrich its forms, form a brand-new network structure system, and create a good environment for the healthy development of this art. Because digital media art has diversified performance characteristics, it is necessary to analyze specific problems and adopt appropriate creative forms to better present artistic works.

Four. conclusion

Generally speaking, in the wave of rapid development of digital media art, it is necessary to analyze its performance characteristics from multiple angles and levels, continuously broaden its creative channels and continuously optimize its creative forms. Combined with the enlightenment given by the artistic expression characteristics of digital media, we can effectively solve the existing problems, continuously promote the healthy development of digital media art and create more excellent works.

refer to

[1] Li Chunyang. Research on the Performance Characteristics of Digital Media Art [J]. Guide to Journalism Research, 20 14, 15:73.

[2] Ye Jiawei. Research on the Performance Characteristics of Digital Media Art [J]. Asia-Pacific Education, 20 15, 10:28 1.

[3] Zhang Jing. Research on the Performance Characteristics of Digital Media Art [J]. Art and Technology, 2015,06:152.

[4] Zhang Lili. Research on the Performance Characteristics of Digital Media Art [J]. Asia-Pacific Education, 2015,26:182.

Analysis of the artistic expression characteristics of digital media Part II Postgraduate Entrance Examination Direction 1: Art Design

Professional introduction:

Art design is an independent art discipline, which mainly includes: arts and crafts production and design, environmental design, graphic design, multimedia design and so on. Its research content and service object are different from traditional art categories; At the same time, art design is also a comprehensive subject, involving many factors such as society, culture, economy, market, science and technology, and its aesthetic standards also change with the changes of these factors. Art design is actually the embodiment of the designer's own comprehensive quality (such as expression ability, perception ability and imagination ability).

Training objectives:

Art design majors train professionals who have the knowledge and ability of art design teaching and research and can engage in art design teaching, research and editing in art design education, research, design, publishing, culture and cultural institutions.

Postgraduate entrance examination direction 2: radio and television

Professional requirements:

Radio and television majors mainly study the basic principles of Marxism, journalism, radio and television, and the basic theories and knowledge of radio and television related disciplines. I have been trained in radio and television news interview, writing, director, broadcasting and program hosting, and have the basic ability of radio and television program planning, editing, interview and management.

Training objectives:

Radio and television majors train senior professionals in news communication who have the basic theory of radio and television journalism and extensive knowledge of culture and science, and can engage in editing, interviewing, program hosting and management in radio and television news propaganda departments.

Postgraduate entrance examination direction 3: computer technology

Professional introduction:

Computer technology is a major of two disciplines under the (professional master) project. In the field of computer technology, the focus is on how to expand the functions of computer systems and give full play to the role of computer systems in various disciplines, projects, human life and work. Computer technology is the core technology of information society and one of the key technologies to realize modernization. The computer field includes the design and development of computer software and hardware systems, the research, development and application of application systems closely related to other fields, and the theories, technologies and methods related to computer science and technology.

Training objectives:

This major trains high-tech applied talents with all-round development in morality, intelligence and physique, basic theoretical knowledge of computer application technology, application ability and operation ability of computer and related equipment maintenance, industrial application software, plane image processing, advertising design and production, animation production, computer network and website construction and management, and database management and maintenance.

Expanding reading: what do you major in digital media art?

1. Digital media art is a comprehensive discipline that spans natural science, social science and humanities, and embodies the concept of "science, art and humanities". This field is an interdisciplinary field at present, involving plastic arts, art design, interactive design, digital image processing technology, computer language, computer graphics, information and communication technology and other knowledge.

2. Main subjects: introduction to animation, introduction to new media, digital graphic art, etc.

3. Main courses: programming language, sketch, introduction to animation, introduction to new media, digital graphic art, digital color art, digital three-dimensional art, three-dimensional graphic design, digital media technology and application, data structure, image processing technology, computer graphics, computer network, database system principle, scene design and expression, software engineering, Windows programming, CAD technology, JAVA language, landscape representation technology, animation movement law.

Brief introduction of digital media art specialty

1. Digital media art major belongs to the category of art design media. The professional code is 6703 18, and the basic study period is three years.

2. Training objectives: This major aims to train compound applied design talents who have good scientific literacy and artistic literacy, know both technology and art, and can use new computer media design tools to design and create artistic works, so that students can better master the basic theories, knowledge and skills of computer science and technology, be familiar with the basic algorithms of graphic image processing, and master various digital media production software. With good artistic accomplishment and solid programming ability, I can apply new digital media creation tools to engage in application research and development in graphic design, network media production, games, animation production, digital video editing, animation, games, virtual reality and other fields.

3. Employment destination: graduates of this major can engage in digital media design and production, news editing, film and television column packaging, post-film special effects, video design, commercial advertising and mv director, free media production and so on. In TV stations at all levels, film and television animation, media advertising, network multimedia, online games, telecom mobile, real estate, industrial products and other popular industries.

Analysis of Performance Characteristics of Digital Media Art (III) Introduction of Digital Media Art Specialty

Digital media art majors train compound talents who are engaged in virtual design practices such as digital entertainment content design, information system design, software interface design, digital media advertising and communication, and scientific visual design. Engaged in the information industry, and has the scientific spirit and artistic innovation ability; Students are required to be familiar with the development of new media, have the relevant knowledge and skills of digital content design and digital experience design based on interactive platform, have professional knowledge and skills of electronic information, computer science, audio-visual processing, media network and system, media business information processing and media security, have strong practical ability and innovative consciousness, and master the ideas and methods of information design.

Employment prospect of digital media art major

Digital media majors have a wide range of employment, and can engage in various designs based on computer graphics applications, media production and communication, and can serve all related directions, such as advertising design, e-commerce website design, multimedia distance education, real estate industry demonstration animation production, indoor and outdoor decoration industry design, TV movie stunt production, electronic game development, animation creation, product development, art design, etc.

Digital media is a new industry in China. Although it is not widely used in China, there is a great demand for professionals in this field. It is conceivable that in a few years, it will provide us with great opportunities, but at the same time it will also bring great challenges to the trend leaders of our time. As professional students, we are pioneers in this industry in China. There are no roads left by our predecessors, and all roads need to be created by ourselves. At the same time, we also shoulder the historical mission of revitalizing the national animation industry and promoting the development of science and technology in China. Because of this, we have unlimited opportunities, we can create a sky of our own with our own hands, and we can apply digital media to all aspects of life with unlimited imagination.

Expanding reading: the training goal and requirement of digital media art specialty

The major of digital media art cultivates compound applied design talents who have good scientific literacy and artistic literacy, know both technology and art, and can use new computer media design tools to design and create artistic works.

Master the basic theory and knowledge of computer science and technology;

Have a solid ability to operate digital media art;

Master the methods and skills of digital media art design;

Have the basic ability to independently complete digital media art design;

Understand the development of digital media art;

Master the basic methods of literature retrieval and data query, and have the ability of preliminary scientific research and practical work.

According to industry statistics, the annual digital media art talent gap in China is about 6.5438+0.5 million. The digital media industry has a huge market of 20 billion yuan/year in China, and the multimedia industry has become a considerable economic industry. According to experts, the development of traditional media in China is now very mature. With the addition of computer technology and network technology, people's requirements for visual beauty are getting higher and higher, and the digital media industry will have great development prospects.

The rapid development of computer technology, network technology and digital communication technology has brought a broad space for the development of digital media technology and art, and the digitalization and networking of traditional media is a worldwide trend. In particular, the shooting, editing and broadcasting of TV stations at all levels have realized digitalization and networking, and online games, cartoons, computer animation, multimedia and digital music have become important forms of media communication. At the same time, people can carry out interior decoration design, architectural renderings and product modeling design according to real scenes or tasks with the help of computers. Therefore, during the Tenth Five-Year Plan period, China listed the development of digital media industry as a key area to promote high-tech industrialization. Digital media industry is a new, compound and booming sunrise industry!

Brief introduction of digital media art specialty

Professional Overview Graduates of this major need to master the basic theories and methods in the field of information and communication, have professional knowledge and skills in the production, transmission and processing of digital media, have a certain artistic accomplishment, and be able to comprehensively apply their knowledge and skills to analyze and solve practical problems. This major aims to cultivate compound applied design talents who have good scientific literacy and artistic literacy, know both technology and art, and can use new computer media design tools to design and create artistic works.

This major aims to cultivate compound applied design talents who have good scientific literacy and artistic literacy, know both technology and art, and can use new computer media design tools to design and create artistic works.

Students can better master the basic theories, knowledge and skills of computer science and technology, be familiar with the basic algorithms of graphics and image processing, master various digital media production software, have good artistic accomplishment and solid programming ability, and can apply new digital media creation tools to engage in application research and development in the fields of graphic design, online media production, games, animation production, digital video editing, animation, games, virtual reality and so on.

Expanding reading: the difference between digital media technology and digital media art specialty

Different disciplines

Digital media technology is an engineering computer major, while digital media art is an art design major. The two major disciplines are different, and the training programs and main courses are also very different.

Since it is an engineering major, digital media technology is naturally inseparable from the study of theoretical knowledge of mathematics, computer science, information and communication engineering and other disciplines. At the same time, it will also cultivate students' artistic accomplishment. When you graduate, you should acquire the following knowledge and abilities:

1, master mathematics, natural science knowledge and some economic management knowledge.

2. Master the professional knowledge and basic skills of computer science and technology, information and communication engineering and other disciplines, understand the basic concepts, knowledge structure and typical methods in the field of digital media technology, and establish the core professional consciousness of digitalization, networking and interactivity.

3. Master the core technology in the field of digital media, understand the basic methods of digital media creation, have good scientific literacy and certain artistic accomplishment, can provide basic technical solutions for the creation and dissemination of digital media content, and have the basic ability to design and develop digital media systems.

4. Understand the development status and trends in the field of digital media technology, have the ability to use modern information technology to obtain relevant information, and have the initial ability of technological innovation and product innovation.

5. Have strong organizational management ability, teamwork ability and foreign language application ability, and have a certain international vision and cross-cultural communication, competition and cooperation ability.

Main subjects: computer science and technology, information and communication engineering.

Main courses: programming, CAD technology, JAVA language, network and application, computer graphics, digital image processing, digital video and audio processing, computer animation, computer vision, human-computer interaction, virtual reality technology, etc.

Digital media art of art majors pays more attention to the ability of digital media design, processing, research and solving practical problems. When you graduate, you should acquire the following knowledge and abilities:

1, master the basic theory and knowledge in the field of computer science;

2. Master the design methods and related technologies in the field of digital media;

3. Have knowledge and basic operation ability in the field of photography and related majors;

4. Familiar with the relevant guidelines, policies and regulations in the field of digital media design;

5. Understand the prospect, demand and development trend of related digital media design professional fields;

6. Have preliminary scientific research and practical work ability, and have certain critical thinking ability.

Main subjects: computer science, communication, art design, multimedia technology.

Core courses: computer technology foundation, communication technology foundation, digital signal processing technology, computer network, digital image processing, web page design, multimedia information processing and transmission, streaming media technology, animation principle and online game design, video stunt and nonlinear editing, virtual reality, introduction to art design, design aesthetics, etc.

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