The first thing I want to say is that I'm not sure if I know what I'm talking about, but I'm not sure if I know what I'm talking about.

Introduction of Guizhou Cuisine and Gourmet Magazine

Chinese food culture has a long history, and to this day, it is not only the nutritional configuration of health, but also covers a wealth of scientific, aesthetic, cultural, and economic values, which in turn promotes the prosperity of society.

In Guizhou Province, there is no market for a variety of kitchen goods can be monopolized for the advertisers of the print media background, the founding of the "Guizhou cuisine and food" magazine, to create the Guizhou food this big business card, undoubtedly, the development of tourism in Guizhou to accelerate the optimization and upgrading of industrial structure, to achieve the economic and social development of the historic leap forward has a positive role in promoting the concept of Guizhou cuisine, to clarify the Guizhou cuisine, to establish the status of the Guizhou cuisine, It is of profound significance to build the brand of Qianqian cuisine, develop the industry of Qianqian cuisine, and promote Qianqian cuisine out of the mountains.

One, "Qianqian Cuisine and Gourmet" magazine running concept

Key words: food, fashion, taste, character;

Gourmet guide a healthy life.

The purpose of "Guizhou Cuisine and Food" magazine

A food culture magazine voluntarily subscribed by consumers and catering and food processing enterprises;

An accurate map showing Guizhou cuisine and the world's food;

A comprehensive information platform for food instead of therapy.

Three, "Guizhou cuisine and food" magazine style

Taking into account the reading characteristics of the mainstream readers of "Guizhou cuisine and food" magazine (the working class, the majority of business owners), the mid-decade issue should be a visually centered search concept of "pleasure reading" type of journals.

(1) the so-called "visual", that is, to a certain amount of pictures as the center, the integration of the publishing process of editing, typesetting, advertising, the three relations of the new visual.

(2) The so-called search, that is, according to some of the current changes in the journal media, to speed up the reading speed of the target readership of the columns and editorial design. "Reading speed" and "reading speed" has become an important indicator of today's print media to retain readers. In the new reading mode (attention - interest - search - action - share), magazines are more to tell readers to search for what (can be created to specialize in multi-site interaction), and is in the position of readers to provide the use of information in line with the values of the reader, and even to meet some of their information needs to provide direct information. Their certain information needs to provide direct services, thus enhancing the brand value of the publication, to achieve multiple sales.

(3) the characteristics of the publication: professional, practical, fashion-oriented, beautifully designed, creative pictures, graphic file ratio of 6:4.

(4) page price positioning: large sixteen books, 64 pages, full-color printing, subscription price of 10 yuan.

Four, "Guizhou cuisine and food" magazine positioning

Cookery as a medium, to build Guizhou Province culinary platform, vigorously promote food culture, and promote interactive exchanges between chefs;

Integration of Guizhou Province catering industry's famous chefs, famous dishes, famous stores, catering culinary skills, techniques, techniques, and a keen eye forward-looking domestic and international catering enterprise development trends, reflecting the latest

Salvaging the cultural fragments of Guizhou cuisine in the long river of history, explaining the story of each Guizhou cuisine (including the ancient cuisine of Yelang) in a narrative way, and taking into account the cultural deposits of local customs and people.

On the basis of the above content positioning, Guizhou wine culture, tea culture and local food processing related content is appropriately interspersed.

V. Column settings (except advertising pages)

The proposed topic, culture, interaction, health, information, five major sections.

(a) on the topic section column

6 pages, to create a topic for each issue, such as the seasonal transition to launch the "Soup Story", to the characteristics of the culinary arts to launch the "chef sitting" and other thematic columns, the more open to the point, to attract readers in a human-centered way. The reader is attracted to the human-centered approach.

(2) about the cultural section column

"Famous dishes traceability": 4 pages, in a storytelling way, introducing the most representative Qianqian cuisine and its origin, development, evolution, and now accepted, pricing, etc., can mobilize the participation of catering enterprises, the end of the article briefly attached to the relevant introduction of these enterprises. The article will be published on the website.

"Celebrities and Qianqian Cuisine": 3 pages, two examples per issue, using storytelling to tell the story of a famous person or leader and any Qianqian cuisine, such as inspiration because of a dish, or because of a dish to get to know a confidant, or because of a dish to get through a difficult time, or a favorite Qianqian cuisine, etc. A favorite Qianqian dish, etc. At the end of the article, a brief picture of the dish and how to do it.

"Famous Chefs of the Past": 3 pages of stories about how Guizhou chefs learned to cook, innovated Guizhou cuisine, and cooked for leaders or Chinese and foreign celebrities ten, fifteen, and twenty years ago, aiming at letting readers realize the situation of Guizhou cuisine in that era and its subsequent development.

"Famous Ethnic Dishes": 5 pages, briefly introducing famous dishes of Guizhou's ethnic minorities, two to three per issue.

"Culinary Journey": 4 pages, with the introduction of Guizhou's colorful ethnic customs tourism routes as the main line, the introduction of various places and attractions characteristic flavor snacks.

"City, State, Local Dishes Recommendation": 9 pages, one page each for each city and state, briefly introducing the most traditional local banquets or dishes, or with the nature of the business, introducing the local famous catering establishments and so on.

"Diners' Food Reviews": 2 pages, gathering comments on Qianqian cuisine and food-related tips from various people.

(C) about the interactive section column

"Do do that dish": 2 pages, leaders, celebrities, career success is also ordinary people, also have friends and relatives, this column is designed to record the leaders, celebrities, their best friends, relatives, the most admired people to do a most wanted to do a dish to express the true story, the process, the process of the most admired people. True story, process, illustrated, one person per period.

"Chef story": 4 pages, through the reporter writing, or chef contributions, tell Qian chef, chef in Qian chef's experience, story, with personal resume, as well as the chef's latest dishes production pictures and text, two people per issue.

"Outsiders and Qian Cuisine": 4 pages, introducing the stories, feelings and opinions of outsiders who taste Qian cuisine and learn to make Qian cuisine, two to three people per issue. At the same time, deciphering and combing Chinese cuisine.

"Private Cuisine": 3 pages, introducing the stories and process of Guizhou locals making their own private cuisine, two to three people per issue, with pictures.

"Combination of Chinese and Western Cuisines": 2 pages, each issue introduces interesting dishes such as "Cantonese Cuisine Qian Eat", "Xiangjiang Cuisine Qian Eat" and "Western Cuisine Qian Eat". The book is a great source of information about the Chinese cuisine.

(4) about health section column

"Slimming diary": 1 page, with real life stories about the benefits of slimming food on the body.

"Vegetarian Road People": 1 page number, with real people to introduce the concept of environmental food and health.

"Happy Kitchen": 2 pages, the launch of chefs, celebrities or people to show their "research and development" of simple health dishes.

"Seasonal Recipes": 1 page, according to the different seasons, each issue of several healthy recipes.

(E) about the information section column

"Famous store search": 5 pages, with the nature of the business, the introduction of restaurants, hotels, catering groups or the person in charge of the development and innovation of Qianqian cuisine, business philosophy, business practices, the existing scale and so on.

"Signature Dishes": 2 pages, introducing the signature dishes of each restaurant, catering group, etc., with contact information, location, etc., at least twelve per issue.

"Kitchen Tips": 2 pages, introduces some tips on cooking, kitchenware, oils and seasonings.

"Catering Frontier": one page, introducing the latest trends and focuses of the catering industry in and out of the province.

"Food Fax": a page number, timely dissemination of the latest news, policies and regulations of the industry management departments at all levels of government.

Cooperative program details

One, the purpose of the publication

"Guizhou cuisine and food" magazine is committed to the study and promotion of Guizhou's local cuisine and food, and from time to time to launch a new dish to entertain the readers, at the same time, the magazine will be held in due course of the corresponding activities to enrich the content of the periodicals to the professional level of excellence.

Second, for the crowd

This is a monthly magazine under the "Contemporary Guizhou", with a circulation of about 20,000 to 30,000 copies per month in the party and governmental organs, major chambers of commerce, major coffee clubs, catering and entertainment venues, and airports, with a wide range of readers in enterprises and public institutions. The special fixed consumer group of this magazine ensures his potential huge market benefits.

Three, cooperation

(a) ordinary council members sponsor 20,000 yuan/year, to send four issues (a page) the corresponding recommendation of four dishes (each dish is presented in the form of a picture, and marked by the words of so-and-so restaurant), "Qianqian cuisine and food" magazine in the operation of the process of the corresponding activities will be held at the appropriate time during the activities of the Council will be the production of a nameplate for the members of the Council units are invited to The magazine will hold corresponding activities in the course of its operation.

(2) intermediate council member unit sponsorship 50,000 yuan/year, send 10 issues (a page) in the corresponding issue of the recommended 10 dishes (each dish is presented in the form of pictures, and marked by the words provided by the restaurant), "Qianqian Cuisine and Gourmet" magazine will hold the appropriate activities in the course of the operation of the appropriate activities will be held during the activities of the council member unit will be made for the production of nameplates, specifically for its activities to set up an additional The magazine will hold corresponding activities in the course of its operation.

(3) Senior Council member units to sponsor 80,000 yuan/year, send 16 issues (a page) in the corresponding issue of the recommended 24 dishes (each dish is presented in the form of a picture, and marked by the word so-and-so restaurant), Qianqian Cuisine and Gastronomy magazine in the operation of the process of the corresponding activities held at the right time in the course of the activities as the main exhibitors and activities of the activities of one of the organizers (without bearing any costs). One of the activities (without having to bear any costs), during the activities will be made for the Council member units of the nameplate, specifically for its additional activities exhibition points.

(4) VIP Council member unit sponsorship of 100,000 yuan / year, send 20 issues (a page) in the corresponding issue of the recommended 30 dishes or banquet 5-7 kinds of, and focus on the seat of the 3-5 dishes to focus on the recommendation, (each dish is presented in the form of pictures, and marked by a certain restaurant to provide words), "Guizhou cuisine and gastronomy", "Guizhou cuisine and gastronomy", "Guizhou cuisine and gastronomy", "Guizhou cuisine and gastronomy", "Guizhou cuisine and gastronomy" and "Guizhou cuisine". ), "Qianqian cuisine and food" magazine in the operation of the process of the corresponding activities held at the right time, in the course of the activities as the main exhibitors and activities of the activities of one of the contractors (without having to bear any costs), during the activities of the Council member units will be made for the production of nameplates, specifically for the activities of the additional exhibition points, the magazine in other media publicity will also be on the Council members of the unit to make the corresponding publicity.