What is the difference between traditional industry network marketing and Internet industry network promotion

"The waves of the Yangtze River push the waves before them, and the waves before them are dying on the beach"! With the onslaught of the Internet wave, traditional enterprises have a strong sense of crisis.

In the face of the Internet, they always have a feeling of being abandoned by the times. Born in the Internet wave of Internet companies, although on the surface of a prosperous scene, however, in the face of the harsh reality, they were taught to do in minutes by the traditional boss!

Some people have said that if you talk about "Internet thinking" a year ago, you'll look a little pretentious, but if you talk about it a year from now, you'll look a little out of date.

The question is, if something is useful and profitable for your business, do you still think it's pretentious and outdated?

To date, there have been too many industries and enterprises by the Internet transformation, Haining's leather, Dehua ceramics, Yiwu Commodities, etc., because of the Internet after the industrial model changed; as a benchmark for traditional enterprises, Haier in the change, and is a fundamental change in the transformation type, and even do not leave a way out; Gree, Midea, and a large number of traditional enterprises to follow the change, the precursor are Thinking on the innovation! If you want to sell their products on the Internet, you must use the marketing of this technology, can bring a lot of accurate traffic to your products. I united some network marketing bulls on the Internet, formed this group, the front is one five three center is 6 five nine, behind is nine three Si, string them up on it. If you do not want to learn the most cutting-edge network marketing, do not add. Not really want to make progress, do not add. If you wish to play the Internet + and become a marketing god, then welcome.

What is Internet Marketing Thinking?

Internet marketing thinking is in the Internet, mobile Internet, big data, cloud computing and other scientific and technological development of the background, the market, the user, the product, the enterprise value chain and even the entire business ecology of the re-examination of the marketing way of thinking.

1. User thinking - what you are not important, the key is what users think you are!

In the Internet era, whoever gets the fans gets the world. Companies that fail to sell users on engagement and a good user experience. People won't feel much for the brand and won't find it attractive. With so many options on the Internet, users are naturally drawn to others.

2. Product Thinking - Take user thinking as a prerequisite, abandon expert thinking, and look at the product with the eyes of an ordinary user!

Users are here to buy things, not to take classes. The age of massive information, who will have so much patience to compare this product than that product a few milligrams more? From the user's point of view, focus on the core differences of the product, and constantly amplify. Sometimes, less is more, a moment is greater than ten.

3. Iterative thinking - the world of martial arts, only fast

The past a product sold for ten years, because the channels to store time-consuming and labor-consuming to update too quickly, if the consumer did not see the shelves. Now the direct courier delivery, faster to catch up with consumer demand.

4. Traffic thinking - traffic is money, traffic is the entrance

What are the three most important things in traditional retail? Site selection, site selection, site selection! Because if the site selection is completely wrong, there will not even be a patron, other things can not even talk about. Site and consumers have no physical distance, directly facing the 688 million Internet users market, recruiting users has become the most important thing. This is "traffic is money, traffic is the entrance".

5. Social thinking - the use of external brain, not recruiting to make "the world's heroes into my enough"

WeChat, Weibo, these social media and the traditional mass media is the biggest difference between their content to the user and the user The biggest difference between these social media and traditional mass media is that their content is based on user-to-user exchanges, and what enterprises really do is just to guide the role. Provoke users to spread independently, in order to four or two to a thousand pounds.

6. Big Data Thinking - Understanding Data, Creating Business Value

Big data is big, but not the more the better. The key is how to collect how to analyze. The knife is not in the heavy, can cut on the line. The CRM customer management system is built into the website marketing system to help companies analyze access data, order data, user information, and play with big data.

7. platform thinking - to create a multi-subject *** win mutually beneficial ecosystem

Traditional thinking and Internet thinking of the five major differences

Internet industry giants, in fact, are playing the ecosystem. For example, Alibaba, they are around e-commerce in the ecosystem, first built the B2B Alibaba, then C2C Taobao, then B2C Tmall, in addition to Alipay, in addition to the Rookie Bird logistics, whether the user is to buy or sell, is a wholesale or retail, the need to pay or logistics, in their ecosystem can be solved.

Then 360, also a master in this area. 360 products are free, through the free strategy to circle a large number of users, and then around the safety of the construction of the ecosystem, and then earn a variety of manufacturers of money, which is called "wool out of the dog, the pig to pay the bill". This user-centered model, also known as the "fan economy".

1, interactive thinking

Focus on interaction, rather than one-way communication

In the traditional media era, the right to speak is basically in the hands of the advertisers, whether it is newspapers, magazines, or television or radio, the advertisers to speakers of the role of all over their own, and the consumer in the absence of choice to act as the role of the receiver. This is the result of the traditional information dissemination inequality, but also the limitations of the times.

2, free thinking

Promote free, not charge

Why is the Internet thinking more and more fire? Because under its influence, Internet companies can not only provide users with the ultimate product, but also allows users to use free of charge, at the same time, companies in this free mode can still get huge profits. This free business model is absolutely impossible in the traditional business world.

3, equality thinking

Emphasize equality, not the concept of hierarchy

In the Internet era, anyone in front of the information is equal, no matter who, no matter how identity, status, wealth, is rich or poor, in the front of the information of all will be wiped out, to set a proverbial "in front of the information, everyone is equal". All people are equal".

4, open thinking

Open minded

*** born each other, rather than sticking to the rules

With the Internet thinking more and more intense, it seems that the Internet thinking, dimensional meaning to revolutionize all the traditional industries. However, there are still some traditional enterprises are difficult to completely Internet.

Maybe some Internet people will be unconvinced, but the fact is true. In finance, automobile, catering and other specialized, demanding traditional industries, the Internet at a time to conquer them, or an extremely difficult thing.

But the openness, innovation, efficiency and other qualities that Internet companies possess are also missing in many traditional industries. So the combination of the two, the Internet company will be this soft qualities instilled in the traditional industry, so that it has the Internet thinking, so as to solve the predicament encountered in their early upgrading, and finally to achieve the Internet and the traditional industry of the two sides **** win.

5, thinking integration

Know how to integrate, rather than dispersed resources

In front of the integration of the global economy, whether it is a traditional enterprise or the emerging Internet companies should know how to efficiently integrate resources, rather than dispersed resources. Who can do this, grasp the pulse of economic development, who will be able to win in the fierce competition. The market gives enterprises a very limited opportunity, who only need to grasp this opportunity, who will be able to win a brilliant tomorrow.

Traditional business competition thinking is to defeat the opponent, but the Internet thinking is about integrating the opponent. So how are two competitors going to work together? Let's say one is good at technology, one is good at management, the two work together, they can save each other 3 years of development time. At this point, no one should try to acquire anyone, the equity swap can be solved.

Wool comes out of the dog, the pig to pay the bill

Based on these, the enterprise transformation after the thinking is this: before we do business thinking is how to sell products, and in the Internet era, you consider is not to sell what products, or to sell what does not matter, your product is just and the user to establish a connection between a medium, a link. The purpose of selling your products is not to make money, but to establish contact with the user, and then through this bond with the user to carry out deep contact, in the process of contact to establish trust and relationship, and even let the user become your fans. When there is a certain user base, then the construction and layout of the ecosphere.