Fan Illustration-How to Be an Advertising Fan

[Talking about the creative display of Huizhou mascots in Ming and Qing Dynasties in illustrations] Abstract: The perceptual ability of illustration design thinking is the cognitive level of sensory stimulation and the perception of giving sensory stimulation meaning, which depends on the sensitivity of thinking senses to stimulation, and experience and perception determine the judgment of stimulation. The biggest enemy of thinking is habitual thinking. To improve the ability of hand-drawn illustration, we must start from breaking through the mindset. The mascots of Huizhou in Ming and Qing Dynasties include fish, bats, fans, deer, bamboo, daffodils, turtles, cranes, clouds and lions, all of which symbolize different meanings and the display of modern creativity.

Keywords: illustration creativity: Huizhou mascot

[China Library ClassificationNo.]: J206. 1 [Document ID]: a

[ArticleNo.]:1002-2139 (2012)-16-0-02

From the background of illustration design, the inspiration of design mostly comes from life. From many classic cases of modern illustration design, we can smell the influence of China traditional culture on modern illustration design and experience the perfect integration of traditional art and modern science and technology. As a designer, how to better discover and inherit excellent traditional culture and art is worth exploring, thinking, developing and studying.

During more than a dozen visits to Huizhou to inspect folk culture, I felt the profound heritage of China traditional culture. Guide students to inspect traditional art on the spot, understand the cultural pattern of Ming and Qing dynasties, absorb the characteristics of folk traditional art, learn, accumulate and refine better design methods, and construct their own design characteristics. The perceptual ability of thinking is particularly important in illustration design. The perceptual ability of illustration design thinking is the cognitive level of sensory stimulation and the significance given to sensory stimulation by perception, which depends on the sensitivity of thinking senses to stimulation, and experience and perception determine the judgment of stimulation. The biggest enemy of thinking is habitual thinking. In order to improve the innovative ability of illustration, we must start from breaking through the mindset. Let's talk about how to break through the mindset and use modern design methods to show the creativity of illustrations when facing Huizhou mascots in Ming and Qing Dynasties.

The mascots of Huizhou in Ming and Qing Dynasties are fish, bats, fans, deer, bamboo, daffodils, turtles, cranes, clouds and lions. These mascots symbolize different meanings in Huizhou in Ming and Qing Dynasties.

Fish, the mascot of Huizhou in Ming and Qing Dynasties, symbolizes auspiciousness and celebration. During the Ming and Qing Dynasties, most Huizhou men went out to do business, and there were only wives, children and old people at home. The whole family is waiting for the men who are doing business to make money from other places and come back safely, and the men who are away from home also hope that the old and young at home will be healthy and have all the best. For example, student Zhu Yu designed an illustration with fish and a house. The whole illustration looks like a fish, cleverly combining houses with folk characteristics with the fish's body, implying an auspicious, healthy and prosperous life (see figure 1).

The mascot of Huizhou in the Ming and Qing Dynasties, the bat, symbolizes happiness. Bats are black. If a large group of bats fly by, it will be a dark mass, which will make people feel creepy and fearful. In the culture of China, some brightly colored animals or plants, such as red, yellow and gold, are used as mascots. All-black animals and plants are taboo and considered as unlucky symbols. However, in Huizhou folk houses, the wood carvings on the doors are all carved with bats, while in the houses of wealthy families in Ming and Qing dynasties, five bats are carved, symbolizing five blessings. Five Blessingg's "Fu" and "Fu" are only homophonic with "Bat", so in Ming and Qing Dynasties, Huizhou used bats as mascots. For example, the creative illustration of bats designed by Zhang Shuai, a student, designed a neat and sleek bat image, which completely dispelled the dark and dirty impression of bats in our hearts (see Figure 2).

The mascot of Huizhou in Ming and Qing dynasties-fan, symbolizing virtue and kindness; Bamboo symbolizes "gentleman". During the Ming and Qing Dynasties, some wealthy businessmen had the right to be rich and did evil to oppress the people, but there were also some wealthy businessmen in Huizhou. In order to let the people in the town know that they are kind and virtuous gentlemen, they will carve fans and bamboos on the outer wall of their houses with stones, so that the villagers passing by their houses can see them, and all the villagers they see know that they are kind and respectable gentlemen. For example, the fan designed by Lareina C, a student, and the creative illustration of characters, the fan is like an ornament on the head, exaggerating the eyes to the whole face, which means that a sharp-eyed person can see whether a large family is a gentleman who accumulates virtue and does good deeds (see Figure 3).

Deer, the mascot of Huizhou in Ming and Qing Dynasties, is homophonic with "Lu" and symbolizes "adequate food and clothing". Turtles and cranes symbolize "longevity"; Cloud, symbolizing "auspiciousness"; Narcissus, a symbol of "immortal". During the Ming and Qing Dynasties, people who made money as laymen returned to their hometowns and built big houses with the money they earned, becoming rich families in the town. During the Ming and Qing dynasties, every household in Huizhou was built with wood and bricks, and auspicious animals and plants were carved on the wood and bricks, which was more than enough to get a healthy and auspicious home. In addition to the exquisite wood carvings and stone carvings in the house, wealthy families will carve mascots with stones and paint various colors on the wall outside the gate to symbolize wealth and good luck. The mascot deer is just homophonic with "Lu", which means that the family has enough food and clothing to enjoy a good year. Mascot turtle and crane, I hope the whole family can live a long and healthy life. The mascot cloud means that family members should not be troubled by disasters, and hope to be lucky and healthy for generations to come. The mascot narcissus, a big family in Ming and Qing dynasties, is kind to all things and insatiable, and blessed by the gods in heaven. May the gods bless the family from generation to generation. For example, the creative illustration of Crane and Cloud designed by student Tang Pei skillfully combines cranes flying in the clouds, and designs the cloud shape and crane head isomorphically. Another example is the creative illustration of clouds, figures and fish designed by student Hu, which regards clouds as human hair and skillfully combines with fish, implying that people yearn for auspicious and auspicious thoughts (see Figure 4 and Figure 5).

The lion is the mascot of Huizhou in Ming and Qing Dynasties, symbolizing "Wei Meng". During the Ming and Qing Dynasties, Huizhou men mostly went out to do business. There are only wives, children and old people at home, all of whom are old, weak and sick. They are afraid of strangers bullying their families and thieves visiting at night, so they carve lions at home and tell others that there are powerful men at home. Thieves and street hooligans are afraid to make trouble when they see the lion carved on the door. For example, the lion illustration designed by student Chen thinks that the hair on the lion's head and the lion's body are represented by stripes, which has two meanings. First, stripes are the clothing of modern navy, and navy usually travels far away, similar to Huizhou merchants in Ming and Qing Dynasties. Second, stripes are also the clothes of modern prisoners, and thieves in Ming and Qing dynasties have similarities with modern prisoners. In this way, the Shi Zhuan of the house and the costume features of the thief appear on the mascot lion, effectively combining them.

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How to be an advertising fan How to be an advertising fan 6. Illustration production of an advertising fan, 1. First, determine the size of the picture used. When making a general advertising fan, it is required to cut the picture first, then illustrate it, insert the illustration content of the picture, and finally insert the copy and story at the bottom of the picture, insert the order of the story and so on. 2. When putting the picture on the advertising fan, pay attention to the fact that this process should be a complete one. How to insert the picture into the theme content of the advertising fan, and at the same time make the picture in the picture and the protagonist image in the text achieve a perfect combination, which is the production of the advertising fan. 3. Arrange this process under the advertising fan. Drawing with pen tool is also a common method. Draw with the pen tool and large particle sub-materials. 5. Give this picture a depth description. I chose the brush for deep painting. Everyone can play by themselves.

A picture drawn by a Japanese female illustrator, without coloring, is a Chinese-style women's dress with a fan in her mouth and a lotus pond at her feet. This one? If so, this is a painting by a China painter. The cartoonist's name is April, and this is the picture in her Dream in the Garden.