What holiday is 618?

June every year is JD.com’s store celebration month, and June 18th every year is JD.com’s store celebration day.

During the store celebration month, JD.com will launch a series of large-scale promotional activities, with "Red June" as the promotion point, of which June 18 is the day with the strongest promotions on JD.com.

For a time, JD.com’s 618 event became another major online shopping carnival that echoed the “Double 11”.

On June 18, 1998, Liu Qiangdong started his own business in Zhongguancun and established JD.com.

From 0:00 on June 1, 2018 to 24:00 on June 18, 2018, the cumulative order value of JD.com’s Global Mid-Year Shopping Festival reached 159.2 billion yuan.

Extended information: Jingdong’s 618 Store Celebration is a large-scale promotion festival. The current time for which there is text available is in 2009.

Looking at 618 during this period, we can see the meticulous planning and innovative thinking that JD.com put into its activities.

You can get tokens by playing games, and you can shop while playing. You can get free gifts and discounts for all purchases, price increases, shopping rebates, member specials, corporate users, campus users, members of all levels, token specials, etc.

Various promotional techniques in traditional retail have been carefully studied by JD.com and transformed into their essence. It has also added a large number of innovative promotional techniques that can only be used in e-commerce.

Since then, every year's 618 has been a severe test of JD.com's comprehensive capabilities, including logistics, supply chain, IT systems, etc., because the number of users and traffic every year has increased several times compared with the previous year.

After years of 618 and various battles, JD.com has surpassed its former powerful rivals such as Newegg, Dangdang, Amazon, Suning, and Gome, and has completed counterattacks again and again, and is still laughing today.